Progress with Technology: Do More With Less

Do More Advancements in collecting information, spending cost, and daily incoming data is ever growing. Moving forward in business needs can and will grow your company. As the world evolves in many aspects of life, the needs of a company's evolution are also a part of those changes. We once rode in horse and buggies and using that horsepower, developed into a much faster more efficient way of travel. Stepping into the technological world of business will also create that for your work environment.The components of the system hat you recommend including input devices, output devices, and storage. There are multiple components to a system that allows you to get the best use of your computer. Common daily uses of mail, cal and contacts are interchangeable between your Mac and PC. The compatibility of the Mac allows you to open most files from software that a PC uses. There are a number of input devices that can be useful to enhance your technology. The use of trackballs, multiple mouse options to suit the needs of the user, and scanners that will allow you to digitally store forms and paperwork.Sending hose to different departments for their use decreases the need for paper and reduces storage room for paper files. Planning for the storage of these files is important. A structure for backing up information or data is a must and can benefit for a quick reference no matter the date of the file. Organizing the process is critical at the start of the implementation. Having multiple ways to store information from a simple jump drive, to complete system back up storage in the need of systems failures.Maintaining a regular process of backing up information or having a default system to automatically ace up critical data is a safe, onsite way to returning to normal operations in a short matter of time. Using cloud storage of information can be another option with security measures in place. Having the ability to plug into the cloud to access needed data from any part in t he world has unlimited possibilities. With the use of mobile devices, you are able to access, create, and update inventories. Hand held scanners and bar code scanners will allow instant updates to the entire on hand account of needed inventories.This will decrease the time it takes to reorder products and assist in maintaining real mime sales possibilities. The mobile devises that have screens will allow employees to view documents and if they have touch screen capabilities, you have a mini mobile computer for processing information while you are on the floor. The operating system, utility, and application software that you recommend. There are comparisons between using Windows and Mac (SO X) operating systems. According to differ. Com, the most common is the PC using a Windows operating system.Pros for using a system that is Windows based are; it is used by more people at home and businesses, and has more f a common knowledge from most that use a computer system. Cons for the PC is the continuing need for upgrading and security issues. Since multiple companies' manufacturer the PC, security breeches are more common on a Windows operating system. The Mac, which uses the SO X, has one manufacturer, being Apple Inc. , and offers platforms that have less of a signature for mallard because of the lower exposure to hackers.According to multiple sources, both systems are in need of security software to ensure the safety of your system, but for now the Mac is less of a target (Mills, 2010). There are multiple standard utility software programs to maintain the systems within your Mac. Disk utility, network utility, terminal, CPU monitor are a few examples. The utility software performs the maintenance-type tasks that are related to managing your computer. There are hundreds of utilities listed in the Mac App Store on the tunes web site.Depending on what your needs or wants are, you are able to get them and keep them updated with the touch of a button. With the latest SO X operating system, my recommendation for starting your business is the MS Office program. It is imputable with both operating systems and can be used and applied to fit all of your companies need. In the Office program, you are able to use Word documents, Excel spreadsheets, and Powering presentation and to organize your daily office activities; Outlook will keep your daily events easily available for reference.SO X is well known as the easiest-to-use of operating systems, Apple's SO X still deserves that title. It's also the king of content creation. Like Linux, it's a variant of Unix, and shares many of its benefits. However, its high price tag is a deterrent for many businesses. SO X and any of its applications are optimized around creating content, whether written or visual. It makes the process hassle-free, seamless, and pleasurable. And the emphasis on user interface is unparalleled. This SO is much more stable than any Windows system.Users of SO X have access to much of t he vast available library of free, open source software. While the amount of SO X mallard is increasing, there is far less than that which targets Windows machines. However, users should still take reasonable security measures. The initial cost of investment may turn off many businesses from adopting SO X as their main operating system. Apple tends to update SO X about once a year. The annual cost of chasing these upgrades can add up. SO X runs only on Apple hardware.While this hardware tends to be state of the art, if there's a hardware platform you'd rather use, it's not an option (Alexander, 2014). The company's communication and network needs. With multiple departments having the need to access information and data at the same time, setting up a server to provide your clients, (computers within each department), is a quick and easy open door to the endless information Agway to the Internet. Setting up your server will also network your access to multiple output devices such as p rinters and scanners.This reduces your cost of the hardware itself, plus saving thousands of dollars on ink cartridges and paper use. Establishing your companies network, links your business information together again having all needed data, which is gathered in seconds compared to hours and days as before. Securing your server and setting up parameters only allowing what you want the employees to access on the Internet is also an advantage to keeping the company files safer. There are multiple ways to network your company. A common use today is using wireless technology.The systems you begin with and the installation Of a wireless router Will save on having the need for physical wires being install in the building. Although a LANA is necessary, the more wireless systems you have, the less for cost of hardwired computer stations. There are advantages to being plugged into a LANA system, as it increases the speed of your access time on the Internet. The more wireless systems that go through the router, the slower the access, so planning your stations is a key advancement to increasing your productivity for your departments.The database management system that you recommend. The need for data input is necessary to upkeep current status of multiple areas of your business. The database management system that works well with the Mac is software called Filmmaker Pro. According to filmmaker. Com, Filmmaker Pro will allow you to input a wide variety of information that can be used in multiple ways. There are flexible design tools; multiple platform sharing, reports and charts can be created. Being able to link this data to added departments and sharing secure information for reference is capable.Being able to use and share mobile devices with a free app download puts all of your current information in your hand, retrievable at a touch. The key to making any database management system successful is the constant upkeep of the information. Data entry is a steady flow proc ess that has to be maintained. Maintaining a secure, single source entry point will keep all information accurate and up to date. Putting password protection on certain information will only allow departments, like Human Resources, access for protected needs.You can maintain HEAP laws and insure that those who do not have the need to see them do not see personal files. About development of the information system In formation Establishing the information system your company will need can be calculated by each department. Using the systems that will assist each departments needs and having the ability for them to reference the same software will allow maximum use of resources and assets. Sharing collections of data techniques will align your company's information for easily retrieval.With the different informational needs from each department, developing worth-term and long-term assessments of data can insure all of your needs are met. The enterprise integration of the new information system. As information and data comes in, the managers will have the thrill of bringing what the company needs from ground level upwards. Being able to plan, by establishing goals and deciding on strategies and tactics that are needed to meet those goals are essential. Organizing the company resources will allow you to meet the goals that are planned for. Directing the company towards achievement of the goals set can be done in numerous ways.By erect communications, the use of the newly installed technology, or the recommend process of using them both, will be a step towards success. Overseeing and controlling the process is crucial in maintaining accurate positions of the company's progress. Your recommendations for harnessing the power of the Internet and the World Wide Web to give the company a competitive advantage. According to Churn, small businesses only benefit from the use of the Internet. The Internet, being the powerful tool that it is, can make a business more productiv e and profitable.When using emails and he Internet effectively, a business can be helped to streamline activities, establish easier communications with customers, and even generate new customers or clients-?all while helping to reduce business expenses. Using Internet resources for your business, can reduce, or eliminate the need for traditional postal mailing and all of the costs associated with that contact method. The Internet makes it easy to stay in contact with your customers via email and online networking tools such as; discussion boards, chat rooms, and social networking sites like Faceable.Using Internet communication lolls effectively, you can keep up a continuous dialogue with customers and prospects. The Small Business Association (SABA) explains that even small mom-and-pop shops can generate additional business with a no-frills website and by posting in newsgroups. You can send special offers and announcements to existing customers via email, send links to your online catalog when a new product is released, or post virtual coupons via social networking sites. Application Service Providers (ASPS) provide a variety of ready-made applications to help you run day-to-day operations in your business.These Internet services help with finance management, inventory control and human resources, allowing you to lower costs while also reducing the time and labor force needed to run the business. ASPs can assist with streamlining customer support requests as well. Providing online product documentation and frequently asked questions, for example, enables your customers to get support twenty-four hours a day, without engaging a customer service representative. Setting up your business on the Internet can be a lucrative way to attract customers, expand your market and increase sales.Advertisements can announce special events your company is sponsoring, contests, and special sales or discounts (Burns, 2014). Web browsers based on the ‘point and click' prin cipal which is so popular in today's software, are freely available over the Internet and allow access to all the World Wide Web has to offer. It is not only the order that the Web has brought to the Internet that has made it so popular. A great deal of its attraction stems from its excellent user- friendly front-end. Web pages can contain graphics, photographs, sound and even video clips in addition to plain text.In his book devoted to the Web, Winder (1995) states that there are at least 5 million Web pages in existence today, with more and more being added all the time. The Web is believed to be growing at twice the rate of the Internet as a whole. Web traffic increased by in the year 1994 (Cookbook, 1995). According to Internationalists. Com; around forty percent of the world population has an Internet connection today. In 1995, it was less than one percent. The number of Internet users has increased tenfold from 1999 to 2013.The first billion was reached in 2005. The second bil lion was in 010 and the end of 2014 will reach the third billion. The chart and table below show the number of global Internet users per year since 1993: Stepping into the enhanced world of technology is a wonderful, productive, and cost saving experience. Developing and maintaining records and company assets, establishing a process that will not only reduce cost but the organization of information, creates a better atmosphere of all members and how they feel about the improvement of the company.

Global Online Marketing: A Concept Replacing Traditional Marketplaces

Abstract: Contemporary marketing has evolved into a large concept which includes the aspect of â€Å"idea marketing†. As the definition of marketing has evolved, so has the need for marketers to use technology to support the process. This paper discusses global online marketing, its advantages, and the ethical dilemmas associated with its use. It also then discusses whether global online marketing can take over the traditional marketplace and whether this would prove to be beneficial for both consumers and marketers. Introduction: Marketing is an evolutionary concept which has been constantly growing over time, specifically in the more recent decades that have brought along significant technological change. While the definition of marketing has evolved in this era, so have the manner in which it is conducted and the mediums that it is conducted through (Rossiter, 2001). This significant change has caused the uprising of several questions which include has the meaning of marketing changed with the onset of the internet?, is the internet an ethical tool to use in attempting to persuade consumers to purchase products?, and whether online marketing has taken over the traditional marketplace and how? This paper will focus upon the topic of global online marketing and whether this phenomenon has replaced the traditional marketplace. The paper will begin by focusing upon the changing definition of marketing and how technology has accommodated it, continue with an analysis of online marketing, the benefits provided to customers/marketers through online marketing, and the ethical dilemmas associated with its used. The paper will then analyse how global online marketing has become the norm and the benefits and/or consequences of it replacing the traditional marketplace along with recommendations regarding how the internet can be used to the consumer/marketers’ advantage and how its negative impact can be reduced. The paper will conclude with a summary of the main points mentioned Evolution of the Definition of Marketing and its Impact on Technology: Marketing has been a concept which has gradually outgrown its previous definitions as various external factors have affected the way it is interpreted and understood by marketers and scholars alike. While there is increasing debate regarding the definition of marketing, Peter & Olsen stress that most scholars in the discipline of marketing are satisfied with Kotler’s definition of marketing which says, â€Å"Marketing is human activity directed at satisfying needs and wants through exchange processes† (Kurzabard & Soldow, 2007, p. 37). However, for those who were slightly unsatisfied with this previous definition of marketing, the American Marketing Association described marketing as, â€Å"The process of planning and executing the conception, pricing, promotion, & distribution of ideas, goods, & services to create exchanges that satisfy individual & organizational objectives.†(Kurzbard & Soldow, 2007, p. 38). However, most of the previous definitions applied to marketing, emphasized that the main goal of marketing was the exchange of goods and services (Kotler, 1972). Nonetheless, we often see people campaigning in the streets for support for a particular cause or we are approached by people who ask for donations for a particular charity. While we may have no particular association with the cause or the charity and we expect nothing in return from them personally, we are influenced or affected by the ideas presented to us. This can also be regarded as a form of â€Å"non-business marketing† and can be associated with Kotler’s classification of marketing into three levels of consciousness, the first regarding it as a business subject associated with buyers, sellers, & other economic products & services, and the second extending marketing as appropriate for all organizations that have customers (including non-profit organisations) (Kotler, 1972). While the definition of marketing had previously evolved to include the activities of non-profit organizations seeking to gain customers/donaters/supporters, etc., it can now be classified to encompass much more than that. This is described by Kotler’s (1972) consciousness three which describes marketing as â€Å"an organisation’s attempt to appeal to its public, not only its consuming public†. While this level of marketing may not have been given a high level of support in 1972, contemporary business practices urge organizations to be socially responsible, encourage motivational behaviour with employees, and also require coordination with suppliers. Thus, it is now just as essential to market an organisation appropriately to employees, society, suppliers, the media, and several other stakeholder groups of the organisation. Some stakeholder groups can be effectively dealt with personally, such as banks who are offering the organisation a loan. This institution can be personally marketed an idea which leads the bank officer to sanction the loa n and would result in an exchange between the two parties as the bank gives the organisation money and the organisation agrees to pay the bank interest on the borrowed amount. However, how can the director of an organisation employing thousands of employees worldwide influence the employees to accept a new employment contract promoting a different combination of incentivesHow can he/she personally motivate them or congratulate them on a job well done? Coming back to the traditional view of marketing as a profitable process between buyers and sellers, we can apply the following scenario. How can an organisation encourage an overweight customer to try a newly formed formula which would help her reduce her weight when she is not even aware of the product and perhaps the fact that she even requires itIt would first be essential for the organisation to form the idea within her mind that she is overweight and then inform her about the existing product. However, it is obvious that this tas k cannot be fulfilled in person as that might be considered rude and highly inappropriate. This is where technology intervenes and begins our discussion on the concept of â€Å"idea marketing† and global online marketing. Global Online Marketing and its Advantages: The evolving definition of marketing and the need of contemporary businesses to satisfy various stakeholder groups have led to the increased use of technology in marketing processes. Thus, as a business seeks to satisfy stakeholders or project certain ideas towards them, it uses the aid of technological tools such as portals, customer relationship management software, employee management software, and websites. A charity uses the aid of a website which informs all of its stakeholders regarding its cause, how it seeks to implement it, and all other parties that it is associated with. In the same manner, a business organisation uses the aid of a website to illustrate all of its processes including sections mentioning its relationship with its suppliers, social responsibility practices, and sections featuring its financial statements and the dividends paid to shareholders. Similarly, customer relationship management software is used to gauge and understand consumer wants, market potenti ally desired products to consumers, and facilitate communication between the organisation and the customer (Pines, Peppers, & Rogers, 2009). While the internet aids in satisfying these needs of contemporary business organizations, it also serves the current definition of marketing which includes â€Å"idea marketing† and is said to have a core concern of â€Å"producing desired responses† (Kotler, 1972). Thus, while it would be difficult to convince an overweight customer that she needs to try a new weight loss formula or to attempt to sell an exceptionally revealing piece of lingerie to a woman who is conservatively dressed, doing this through online marketing would make it more convenient and acceptable to both the customer and the marketer. There may also be instances in which the customer may feel uncomfortable in walking into a store and asking the salesman which type of brassiere would make her breasts look more erector explaining the condition of a particularly nasty occurrence of acne on her upper thigh and asking what type of ointment would help cure it? Online marketing would help in this regard as it enables open communication between the customer and the marketer and enables the marketer to expressly form ideas into the customer’s mind. As Kotler (1972) mentions, the marketer â€Å"seeks to influence† in any manner and then eventually seeks to â€Å"produce a desired response† which may be in the form of support for a cause or an idea or in the form of the purchase of a product. Thus, global online marketing is usually conducted through social media platforms, websites, and personal email in certain situations. The marketer uses these platforms to illustrate their message with the aid of pictures, virtual demonstrations, and articles which may seek to persuade or inform the customer regarding various uses, benefits, and opinions regarding the product (Pires, Stanton, & Rita, 2006). This allows the flow of informat ion from the marketer to the customer and allows convenience to both parties. For example, it is not easy for a marketer to stop people in the street and coerce them to view the design of a new mobile phone and ask them for their opinion on it. For all the marketer may know, the person may not be the least interested in mobile phones or may not need a new one. It is also then not easy to stop all of the people in the street and tell them about the various types of reviews that the newly designed phone has. Accordingly, online marketing enables the marketer to efficiently and effectively aim at the target audience and project their message towards them. It also enables the marketer to give the customer as much information as they deem necessary in order to persuade the customer to support a particular idea or purchase a particular product. More importantly, it enables the marketer to quickly transmit this information to the customer such as in the instance of a sale or a contest occu rring for a particular product or brand (Burton, 2001). As Kotler’s (1972) explanation of generic marketing and the strategies involved in producing a desired response from the customer includes designing the product in a more attractive manner, presenting the product to the customer on more attractive terms, adding symbolic significance to the product, and making the object more accessible, online marketing assists each of these processes. While online marketing helps the marketer provide the customer with information, illustrations, and persuasion of the product’s attractiveness and also mentions the terms on which the product can be bought or acquired (such as discounts or a giveaway contest), it can also help add symbolic significance to the product by featuring an article or video, showing the product being used by a celebrity or on a particular occasion. Moreover, it has enabled marketers to get feedback regarding their product and effectively communicate with cu stomers through an economical platform. One very important function that online marketing is now performing for the marketer is making the product more accessible for the customer (Rossiter, 2001). Through e-commerce, marketers have been able to target a large amount of consumers and made the product highly accessible through the click of a mouse. Thus, through the aid of cookies and through previous purchase behaviour, businesses are able to gather information regarding what the consumer needs or is interested in and then make customly designed offers which suit the customer’s needs. This has enabled an increase in sales and has also enabled the marketer to save costs which are associated with setting up and managing physical shops and employing large amounts of labour. As emphasized by Pines, Peppers, & Rogers (1995), it has also enabled marketers to anticipate consumer wants and personally develop a learning relationship with their customers by understanding what their cus tomers need and enabling them to retain their customers forever. Online marketing enables mass customization in an economical manner, which is not a process that can be fulfilled in a traditional shop in a cost-effective manner and if done manually would probably lead to a confusing and disorganized situation (Gummesson, 2002). However, global online marketing has not only facilitated the marketer, but has specifically empowered the customer as well according to Pires, Stanton, & Rita (2006). It enables the customer to ask questions and access information without the obstacle of embarrassment, lack of demonstration, and at their own leisure. Thus, while a traditional shop may close at 6 pm, a potential customer may require information regarding a product after he/she gets off from work. Online marketing enables the customer to easily and effectively gain this information through technological means at any time he/she pleases. Moreover, online marketing has enabled the customer to ac cess as much information as he/she deems necessary and guide the marketer regarding his/her needs and demands. The customer is able to provide feedback and make comments regarding a product. Moreover, the customer is also able to customly design the type of product he/she needs or suggest the type of offer that would attract him/her towards purchasing a particular product. This enables the customer to take charge of his/her preferences and purchases and adds to the customer’s convenience. This is also said to result in a higher satisfaction level within consumers (Gummesson, 2002). While there are numerous advantages of global online marketing, there are also certain disadvantages or ethical concerns associated with its use. Ethical Concerns of Global Online Marketing: While a consumer may significantly benefit from targeted offers which suit his/her needs/wants, it is also of concern, how marketers are able to make these offersOnline marketing software enables a marketer to install cookies on the consumer’s computer and keep track of the types of websites that the consumer regularly visits and the types of purchases he/she makes. Accordingly, while keeping track of the consumer’s behaviour, the marketer is able to show the consumer advertisements of offers that may interest him/her. However, how often have you opened a website and made a secret purchase which you did not want anyone to know aboutThen, how is it ethical for a business to know what you have been doing onlineThis raises the concern of privacy and plagues many consumers who are not highly enthusiastic about being followed online (Philip, 2000). Moreover, how would you feel if you made a purchase of lovely pink bunny slippers online and the very next day when your friend was using your computer, an advertisement featuring a similar product popped upIt would most likely be a cause of immense annoyance and embarrassment which is also an ethical concern of global online marketing. It is deemed highly unethical to bombard consumers with advertising material when they are least expecting it or especially when they least desire it. Moreover, several studies have also claimed that bombarding a consumer with offers for a particular product when they do not desire such interruptions can lead to resentment towards the product and create a negative image of the product for the consumer. It is also highly inappropriate for organizations to bombard the consumer with advertisements when they are not sure whether the consumer is in appropriate company to view those advertisements or whether it is the appropriate occasion (Golding, 2000). An additional ethical concern is the processing of online transactions which involves the collection of financial information su ch as credit card numbers and bank account details. Research has proven that 48% of consumers are highly suspicious of this process and refrain from online shopping because they are unwilling to divulge such information online. This is a major concern because some of this information is used unethically or fraudulently which then leads to severe consequences for the customer. Moreover, customers are also highly skeptical of online hackers who break into such websites and gain such financial information regarding consumers, thus then using it in a negative manner in order to cause the consumer financial loss. This is known as cyber crime (Fuat, 1997). The dilemma of not knowing who you are communicating with and the credibility of the person/organisation is the main ethical concern which is highly distressing for customers and is a hinderance which organizations are attempting to overcome. Despite the ethical concerns of using online marketing, a large proportion of marketers/busines ses have successfully adopted it and it is becoming increasingly accepted amongst consumers. It may be said that global online marketing is taking over traditional marketplaces. Is Global Online Marketing Taking Over Traditional Marketplaces and Should It? The use of online marketing is becoming widespread despite the initial reaction of consumers of suspicion regarding whether it can be ethically used or not. Allegedly, the concept has turned the whole world into a global marketplace as businesses are easily able to sell and market their products to customers in different countries. Many businesses have adopted the concept and made it the prime focus of selling/marketing to customers, an example is Amazon. While the concept has largely taken over the traditional concept of a marketplace and may be replacing the traditional marketplace at an increasing rate, there are many reasons why it cannot fully take over and also many reasons why it should not (Hunt, 1994). The advantages of global online marketing include convenience, access to information, accessibility, ease of use, and access to a large market which can be targeted effectively. It also enables making partnerships with other firms on the basis of sharing data. However, the eth ical dilemmas concerning it include privacy issues, suspicion regarding the revealing of financial details, and bombarding the customer with unwanted advertisements at inconvenient times. Similarly, the reasons that global online marketing cannot fully take over the concept of the traditional marketplace include the fact that half the world still does not have internet access and many businesses are targeting certain groups of consumers that are not privileged with access/knowledge of using the Internet. For example, consumers in many Third World countries and in other inaccessible areas do not have access to the Internet and are often even unaware of how to use a computer. It would be highly ineffective for a marketer to attempt to target and reach these audiences with online marketing. Another important reason that global marketplaces cannot take over traditional marketplaces is because some products require physical viewing and cannot be purchased after viewing online demonstrati ons or reading descriptions of the product. This may be specifically true in the case of automobiles or even in the case of clothes which need to be tried on before purchase. Moreover, while in some situations the client may feel more relaxed in talking about or asking questions about the product online, there are some sitatuons which require personal involvement and personal contact between the client and the marketer (Hunt, 1994). For example, many brides-to-be would not be highly happy about conversing with the computer regarding their preferred wedding dress and would appreciate personally talking to a sales representative. While these are some of the reasons that online marketplaces cannot take over traditional marketplaces, there are also some reasons which suggest that this should not happen even if it is becoming the norm. First of all, online marketing is taking over the advantages of the value chain and is possibly taking over the concept of a retail store, thus putting ma ny retail stores at a disadvantage. This can mean a loss of business for many people who are in this part of the value chain. Moreover, online marketing means that there is less need for physical labour and a different type of expertise required which may also significantly increase the rate of unemployment and may be a major concern (Woodall, 2001). Another problem with online marketing is that the image it portrays to consumers and the manner in which it glamorously displays products coaxes many consumers to spend hard-earned money on products that they do not need. It often causes consumers to purchase goods that they would not have purchased otherwise and is a rising concern for many countries as it has led to problems of shopaholics. In other cases, consumers are often sold products that they thought were somethingelse or looked differently online, but were given products which are vastly different from their expectations (Woodall, 2001). Thus, it is evident that while the conc ept of global online marketing is becoming increasingly popular, widely accepted, and gives advantages and empowerment to both the marketer and consumer, the concept still has certain disadvantages which may prevent it from becoming the sole form of business between organizations and consumers. Accordingly, it is recommended that global marketers use this platform as a way to communicate with their customers and project ideas into their minds while also gaining essential feedback, but not to rely on it as the sole form of communication or exchange between customers and the organisation. Moreover, organizations should be sensitive towards privacy issues of customers and refrain from the use of cookies without explicit permission from their customers. They should rely upon customer feedback, previous purchase information, and comments that the customer willingly provides regarding his/her purchasing preferences. Organisations should refrain from using pop-up advertisements and target the customer in a more discreet manner such as when he/she clicks upon a certain relevant page or through personal email or social media platforms (news popping up in newsfeed on Facebook). Other forms of marketing such as radio, television, and personal contact should also be used in order to be able to facilitate and attract all types of customers instead of limiting the market to only a particular group of customers. Conclusion: The paper discusses how the evolving definition of marketing has resulted in the need to use technology to support marketing practices. It has established that there are various advantages associated with using online marketing which include convenience, accessibility, and the amalgamation of essential information for both customer and marketer. However, the paper has also pointed out that there are certain disadvantages to the use of online marketing and reasons why it cannot take over the concept of a traditional marketplace. References Burton, D. (2001) â€Å"Critical Marketing Theory: The Blueprint†. European Journal of Marketing. Vol. 35 5/6 pp. 742-743 Fuat, A. (1997). â€Å"From segmentation to fragmentation: markets and marketing strategy in the postmodern era.† European Journal of Marketing. Vol.31(3-4) pp.183-185. Golding (2000) â€Å"Forthcoming Features: Information and Communications Technologies and the Sociology of the Future† Sociology. Vol 34 (1). Gummesson, E. (2002) â€Å"Practical value of adequate marketing management theory† European Journal of Marketing .Volume 36 (3) pp.325-349 Hunt, D. (1994) â€Å"On Rethinking Marketing: Our Discipline, Our Practice, Our Methods† European Journal of Marketing Vol. 28(3) pp. 13-25. Kotler, P. (1972) â€Å"A Generic Concept of Marketing†, Journal of Marketing. Vol. 36. pp. 46-54 Kurzbard, G. & Soldow, G. (2007) â€Å"Towards a Parametric Definition of Marketing† European Journal of Marketing. Vol. 21 (1) pp. 37-47 Philip, E. (2000) â€Å"Strategy the End to the Endgame?†(impact of Internet economy on strategy). Journal of Business Strategy. Vol.21 (6) p 12 Pines J., Peppers, D., & Rogers, M. (1995) â€Å"Do You Want to Keep Your Customers Forever?† Harvard Business Review. pp. 105-114 Pires, G., Stanton, J. & Rita, P. (2006) â€Å"The Internet, Consumer Empowerment, and Marketing Strategies†. European Journal of Marketing. Vol. 40 9/10 pp. 936-949 Rossiter J. (2001) â€Å"What is marketing knowledgeStage 1: Forms of marketing knowledge†. Marketing Theory. Vol. 1 pp. 9-26 Woodall, T. (2001). â€Å"The Epistobabble Kid Rides Again: A Stephen Brown (Selective) Retrospective.† Marketing Review. Vol. 2 (2) pp.147.

Discrimination in the Emergency Department

There is discrimination in the emergency department because of the need for health care workers to implement standards in determining the extent of condition of patients brought to the emergency department for treatment for purposes of prioritization. It is in the process of screening the emergency of patients brought or seeking treatment in the department that discrimination occurs, through the ineffective or limited application of objectives and professional standards during the screening, flawed or baseless screening results, and weak prioritization decisions.Discrimination in the emergency department could occur on the part of individual health care workers or due to the policies implemented by the emergency department. As such, the solution could require institution-wide effort in ensuring the implementation of sound policies for the emergency department together with an anti-discrimination culture encompassing the professional practice and actions of individual emergency health care workers. An emergency pertains to the any critical situation or life-threatening condition.Since the definition is broad, it allows health care workers in the emergency department room to exercise judgment in deciding what scenarios comprise an emergency. Common criteria applied in determining an emergency include unconscious patients rushed to the hospital, potential stroke victims, patients identified to have suffered serious blood loss, or patients with broken bones especially if this involves the spinal column. (National Health Service, 2007)When the emergency department faces one or more of these criteria, together with other similar intervening factors, especially when many cases are received, the people in charge of the emergency department have to make decisions on a number of issues. The wide-range of allowance for personal judgment of health care professionals in the emergency department (Aberegg, Arkes & Terry, 2006) together with the need to make decisions with lim ited time requiring screening skills and experience as well as the implementation of objective professional standards (Gulland, 2003) opens room for biases and subjectivity.First decision is on whether the cases taken singly comprise an emergency (Aberegg, Arkes & Terry, 2006). If so, then the case is considered for emergency action. If not, then the case is referred to the appropriate department. However, the determination of whether the cases constitutes an emergency should be made using professional standards to prevent the intervention of discriminatory practices such as considering a case as an emergency not because it constitutes a life threatening situations but because of biases against one case relative to the other cases (Gulland, 2003).Second decision is the prioritization of all the cases determined as emergencies, brought to the emergency department at one time or in a given period (Aberegg, Arkes & Terry, 2006). The emergency department operates 24/7 so that personnel work on a shift basis resulting to a minimum number of personnel on standby at one time.The number of personnel on standby depends on the trends in emergency cases based on the experience of the hospital and expected periods of the occurrence of emergencies such as forest fires and heat waves during the summer. With limited personnel, mounting cases can make prioritization difficult especially when cases are comparable in terms of the extent of seriousness of the health care need (Gulland, 2003). In these situations, prioritization is a necessity but decisions have requires justification.During decision-making, discrimination could occur such as when white patients are prioritized over a black patient regardless of the extent of the life-threatening condition or younger patients are prioritized over geriatric patients even if the older patients require more immediate treatment and the availability of health care professionals in the emergency department allows the prioritization of the geriatric patient.Third related decision is the action to be taken on the case, such as immediate treatment of the patient, referral of the patient to the health care personnel suited in handling the particular case, denial of treatment for certain reasons, referral of the patient for transfer to another health care facility, and other case-based actions (Aberegg, Arkes & Terry, 2006). Even if prioritization decisions are justifiable, action or implementation relating to the decision could involve discrimination such as when better service is extended to specific patients relative to other patients involved in comparable emergencies.Overall, discrimination in the emergency department could include biases based on race or ethnicity, gender, age, economic status, or other views expressed in the three areas of decision-making previously discussed. This means that discrimination in the emergency department is multi-faceted. In addition, the degree of intervention of discrimination v aries. The intervention of discrimination in the emergency department, from the perspective of emergency health care workers, could include either or both personal and professional bias.Personal bias refers to subjective opinion of a person as against the patient or the circumstances of the case that could affect screening and intervention judgments. Professional bias pertains to the views of the health care workers regarding the condition of the patient, the emergencies, the intervention, and the role they play in this specific situation based on the knowledge and experience of the professional. Both could overlap and operate in creating discrimination in the emergency department. (Gulland, 2003; Aberegg, Arkes & Terry, 2006)Based on the manifestations and causes of discrimination in the emergency department, a number of solutions become apparent. One is the efficient organization of the emergency department in anticipation of life threatening cases at any time. (Gulland, 2003) Sin ce the number of available staff and the level of preparedness of the emergency department determines the creation of opportunities for discrimination since only a small number of emergency cases brought to the emergency department can be addressed.Another solution is the development and continuous enhancement of the operational infrastructures of the emergency department including policies and guidelines in compliance with legal and professional standards, flexible budget and personnel allocation to the department, sound human resource management strategies, organizational culture grounded on objectivity, and other necessities in supporting the high level of preparedness and efficiency of the emergency department (â€Å"Interpretive Guidelines,† 2005).This solution also works in limiting the opportunities for discriminatory action in the emergency department. Still another solution is the application of training and development programs in compliance with the principle of co ntinuous learning. This means that health care workers assigned to the emergency department undergo continuous learning programs to update their knowledge and skills to be able to accommodate developments in professional practice as well as emerging issues arising in professional practice in the emergency department.(Gulland, 2003)When this happens, the likelihood of discrimination lessens because updated information supports the achievement of more objective professional judgments or decisions on issues and challenges faced by the emergency department. Although the emergency department involves a wide-room for judgment and decision-making on the part of health care workers in the emergency department as well as poor support infrastructural support and organizing inefficiencies, which create situations that give rise to discrimination, the causes of discrimination in the emergency department are preventable by addressing these causes.

Business Project High School Assignment Example | Topics and Well Written Essays - 1000 words

Business Project High School - Assignment Example 3. Target Market - the target market for the business is the small business owners especially in the Bondi junction area of Australia. The reason behind this is the number of office goers and the numbers of foreigners who actually know more about the organic food and also who are more interested in organic food consumption are relatively high. Also, if the small business owners are targeted, it will be easy to handle them and also the amount of risk is relatively less. 4. Consumer Analysis - The organic food industry in Australia booming. According to a recent study, currently the cost of the organic food market in Australia is $200-$250 million per year. This figure is restricted to the domestic market alone. Apart from this the amount of organic food exports is $50-$80 million per year. There is approximately 20-30% of consumer demand in the market for organic foods. The annual growth of the organic food market in Australia is estimated to be 60%. 5. Reaching the customers - In order to reach the customers either e-mail marketing can be considered or even point-of-sales advertising also can be considered. Both the methods are equally advantageous. Flyers also can be distributed. These have got the flexibility in color, shape and dimensions. Also the sales promotion activities can be linked up with the point-of-sales advertisings. ... 4. Consumer Analysis - The organic food industry in Australia booming. According to a recent study, currently the cost of the organic food market in Australia is $200-$250 million per year. This figure is restricted to the domestic market alone. Apart from this the amount of organic food exports is $50-$80 million per year. There is approximately 20-30% of consumer demand in the market for organic foods. The annual growth of the organic food market in Australia is estimated to be 60%. 5. Reaching the customers - In order to reach the customers either e-mail marketing can be considered or even point-of-sales advertising also can be considered. Both the methods are equally advantageous. Flyers also can be distributed. These have got the flexibility in color, shape and dimensions. Also the sales promotion activities can be linked up with the point-of-sales advertisings. This way there would be value addition. 6. The competition - The major source of competition would be the already existing players in the market. Apart from them non-organic producers who carry out mass production also can be a threat to the business. Carrying out an industry analysis would help in identifying the number of players in the market and their respective market share. Price differences between the competitor and our product over a particular period needs to be observed and analyzed. Depending on the analysis and alongside keeping the profit margin in mind the prices of the products can be revised. Also the transportation costs, production costs etc need to be analyzed. The cost of shipping the products to other places between the competitors can be identified and analyzed. Foods that have high potential and consumer demand need to

Contemporary Relevance of Edgar Allen Poe's The Tell-Tale Heart Research Paper

Contemporary Relevance of Edgar Allen Poe's The Tell-Tale Heart - Research Paper Example However, Mr. Poe’s narrator and many criminals today do not fall under the innocent by reason of insanity verdict. The problem becomes this narrator felt guilty about his actions. That rules out a by reason of insanity verdict. The human conscious makes sane people feel guilty about the act of unjustified murder. The narrator and the contemporary murders that felt guilt are to be judged sane. The insanity defense has been used for murder acquittal or an explanation for murder in the United States since Edgar Allan Poe’s time. Although many feel the insanity defense is a lighter sentence, Greene and Heilbrun in Wrightsman’s Psychology and the Legal System points out that an individual found not guilty by reason of insanity will remain in a psychiatric facility longer than if sentenced to prison (213). Under U.S. law a person found not guilty by reason of insanity will remain in a psychiatric facility until doctors find them sane again. Andrea Yates is an example o f this. Maria Newman’s â€Å"Yates Found Not Guilty by Reason of Insanity† states â€Å"Ms. ... The narrator would remain in a psychiatric hospital for the rest of his life, or until the noise got too much for him to bear resulting in suicide. Poe’s narrator believes he is mad or insane. In fact, the narrator embraces his madness. The narrator states in the first paragraph â€Å"but why will you say that I am mad? The disease has sharpened my senses---not destroyed---not dulled them† (Poe 3). The narrator cannot come up with any other reason for murdering the old man. He did not dislike him. The narrator admits â€Å"Object there was none. Passion there was none. I loved the old man† (Poe 3). In Poe’s time to murder without reason was to be considered quite mad. Today it is defined as a psychopath. It is not considered madness. However, that does not stop individuals like Andrea Yates or Jeffrey Dahmer, among a few, to try and explain their murderous actions by claiming insanity. The insanity of Poe’s narrator, like with anyone else, has to be questioned. The law and citizen alike are skeptical of the insanity defense. Greta Olsen’s article â€Å"Reconsidering Unreliability: Faillible and Untrustworthy Narrators† explains â€Å"Whenever an author conveys to his reader an unspoken point, he creates a sense of collusion against all those, whether in the story or out of it, who do not get that point. Irony is always thus in part a device for excluding as well as for including, and those who are included, those who happen to have the necessary information to grasp the irony, cannot but derive at least a part of their pleasure from a sense that others are excluded.† As a reader, Poe’s narrator in â€Å"The Tell-Tale Heart† comes across honest in his madness. However, Olsen makes a good point. The narrator is colluding with the

Career in Business Management Personal Statement

Career in Business Management - Personal Statement Example And these are just those who have passed out of high school, not to speak of the others who have graduated with impeccable IT credentials and raring to go. The corporate world was looking for them with open arms and the red carpet reception! Besides a degree in arts, an additional degree in streams such a business management is vital to career prospects these days. Business management students gain employment in wide range of careers in finance, marketing, human resource, tourism, hospitality, etc. at national and international levels. (International Business Management). I am reminded of my own inconspicuous small town background. The school I attended catered to mostly students from the lower middle income group families. The nearest and the only college in close vicinity was on the outskirts of the nearest city which was about 8 kilometers away from my house. However, the school was well run and the students had dreams of making it big one day. I was among the girls who excelled at studies and invariably always achieved good results. Thanks to my parents who instilled the right values and habits in me. Then there were some close friends who grew with me and together we came out of school with laurels and high expectations. Now I am not content with a degree. I want to specialize. ... Thanks to my parents who instilled the right values and habits in me. Then there were some close friends who grew with me and together we came out of school with laurels and high expectations. Now I am not content with a degree. I want to specialize. I am glad the syllabuses these days are geared towards specialization. I always knew in my heart that management was for me. The idea of planning, organizing and managing always appealed to me and I have already learned some of the basics in this stream when I was in the secondary section. Competition is in my blood. I am capable of turning on all my inner qualities to achieve the best possible results. I believe in activating the finer and nobler aspects of ones qualities in pursuing any goal. The progress we see today is not the result of wars and political might. Rather, it is the result of painstaking research and path of reason followed by men of scientific vision and literature genius. The course that I am about to take will take me 3 years to complete if I do it full time, or 4 years sandwich.(Course Information). Persuade an agreeing and informed audience to act (why is it urgent enough to act). Appeal to ethos by presenting and addressing counterarguments or warrants. A good army general will always reconnoiter before actively entering a war zone. He is aware there is a good deal of action to follow in the days, months and maybe years to come. Hence, he will make preparations by getting the complete picture about the enemy territory and capability. (John Ellison Kahn et al). Now that I am at the threshold of a career, I am determined to enroll in a good reputed college for a 3 years or 4 years course in International Business Management. Having worked for a year in a mega

Destination marketing strategy- patagonia Essay

Destination marketing strategy- patagonia - Essay Example in the previous assignment, however the hard adventure segment has shown promising growth over the past 5 years in a global perspective (Adventure Travel Trade Association, 2013). This makes Patagonia a lucrative business proposition for tourism companies. The customers who are considered as the hard adventurers are mostly looking for challenging tours in places with hostile environment. Such people will strong appetite for adventures will get strongly attracted to Patagonia, owing to its extremely cold environment (U.S. Commercial Service, 2012). Despite of the strong potential of Patagonia as a destination place, there are significant issues with the location. The TWOS matrix conducted in the assignment presentation clearly indicates towards the issues with the health and safety concerns owing to the poor regulations. Moreover, in Patagonia high quality accommodation cannot be expected and at the same time language problem is always a problem. However, while targeting at the hard adventurers, these issues may not pose as drastic challenges as it might to the soft adventurers. This is mostly because the hard adventurers more attracted towards challenging situations. Thus it can be stated that Patagonia can be a potential tourist destination for hard adventurers. This section focuses on the strategies that are appropriate for attracting the target customers. The target customers selected for the Patagonia tourism are the hard adventurers. Before designing any strategies for attracting the target customers, it is imperative to have detailed discussion regarding the behavioural and psychological aspects of the customers (World Tourism Organization, 2007). The global tourism can be divided in to two definite segments, one is for the soft adventurers and the other is for the hard adventurers. The soft adventurers include average tourist who are enthusiastic to see new places and gain new experiences about a particular region and its culture. These individuals usually

The Africaness of Ancient Egyptian Art Essay Example | Topics and Well Written Essays - 1000 words

The Africaness of Ancient Egyptian Art - Essay Example Egypt and the African civilizations surrounding came into closer contact largely through political domination and trade. Egypt built some of its strongest ties with Nubia, located in what is now Southern Egypt and Northern Sudan. Nubia was home to one of the earliest black civilizations, dating back to 3100 b.c. It was also rich in gold, ebony and ivory and would contribute greatly to Egyptian wealth. Egypt's relations with Nubia from 1950 b.c to 1100 b.c. have been noted as being one largely of domination. During this time period Nubia adopted many aspects of Egyptian culture, such as the hieroglyphic writing system and the worship of Egyptian gods, although in many respects they adapted them to their own practices and rituals. In recent years the discovery near Thebes of a tomb dating back to 1575 b.c has led to renewed interest on the nature of relations between the two nations. The finding consists of 22 lines of hieroglyphics, which describe the invasion of the Sudanese Kingdom of Kush in Egypt. Mamdouh El-Damadi, the director general of the Egyptian Museum in Cairo emphasized the importance of the inscription in understanding Kushite ambitions in Egypt (El-Ahram, p. 10). Some eight hundred years later the Kushites would be called upon to save Thebes from Northern invasion, an alliance that would result in the rule of Egypt and Nubia of Kushite kings. While historians have often portrayed Egypt's relationship with the African continent as that of dominator and dominated an examination of Egyptian artwork shows us that, indeed, it is far more complex. Ancient Egyptian artwork was dominated by a strict set of rules, or a code, if you like. This code was called Frontalism and its most noticeable features were the human figure shown rigid with its head and legs turned to the side, but with its eyes and body forward facing. Despite the severity of the figure's stance their facial features are described as serene. Another aspect of Ancient Egyptian art is its continuity over a three thousand year old time span. Lisa Kremen notes that one of the most noticeable aspects of Egyptian culture was its "ability to preserve the past and prevail with relatively little change" (www.bergen.org). As far back as early life in the Sahara we can see influences that would later be present in Egyptian Art. The Tassili cave paintings provide us with information about early life in the Sahara, before the desert began to dry and populations moved towards the Nile. Abimbola Asojo claims, "contemporary historians have stressed the influences of Saharan art and engravings on Ancient Egyptian art. Some of these scholars believe Ancient Egyptian art borrowed heavily from Sahara art which preceded and ran parallel to the Egyptian form (p. 129)." Many of the figures in the paintings show aspects of Frontalism, with the figures rigid in posture and the heads and legs in profile (see image 1). Of additional interest is the similarity between the depiction of human figures at Tassili and those of the Amarna period (see image 2). Differentiating from previous periods in Ancient Egyptian art Amarna art "resides in the physical appearance of Akhenaton, his wife and his daughters. Their elongate craniums, drooping features, long necks, pot bellies, large hips and

Who were the Essenes Summarize at least three ways in which Essene Essay

Who were the Essenes Summarize at least three ways in which Essene practice and belief may have influenced Christianity - Essay Example e Essenes were an important group because they flourished and shared some views with other groups of the same time such as early rabbinic Jews and Christians ». Therefore, this means that certain views and beliefs produced profound effect on Christianity on the early stages of its development. First of all, the core belief shared by the members of Essene brotherhood was the idea of messianism, i.e. upcoming arrival of the Messiah. According to the Dead Seas Scrolls, Essenes can be called the religious community, in which the idea of messianism flourished (Patella). This sect was against any weapons, though they would carry it only as a means of protection against robbers and were ready to use it only in struggle against the forces of evil, when the Messiah would come to rescue the God’s people. Impact of these beliefs can be traced in foundations of the New Testament Christianity, as the idea of Jesus Christ as a messiah who came to redeem all sins of people is in the core of Christian belief. Secondly, the form of organization practiced by the Essenes can be paralleled to that of the early Christian church. The community was ruled by the collegium consisting of 12 priests. Later, in the apostolic period, the church was headed by the twelve apostles. The structure of Essene sect incorporated bishops, priests, churches, gospels, disciples etc. – church hierarchy and organization probably inspired that of Christianity, along with the way of Holy Scriptures’ allegorical interpretation. This statements seems especially plausible, as Essenes existed long before the dawn of the New Testament Christianity. Thirdly, there is a considerable number of customs and traditions that seem to be borrowed by early Christianity from the Essenes. For example, the latter lived in communities, rejected money, served each other and mainly observed celibacy – these features can be easily traced in monastic rules of Christian church. The principles guiding their lifestyle must

Counseling male rape victims Research Paper Example | Topics and Well Written Essays - 1500 words

Counseling male rape victims - Research Paper Example The victims are also required to process the rape and the possible experiences they may face after the ordeal with their formal and informal providers of support. Second, observations made from evaluating therapeutic techniques show that cognitive behavioral therapies (CBT) can work quite well in the reduction of the short term post rape anxiety and fear symptoms. Though, feminist therapies focus on the long term issues in dealing with self blame and guilt, they are known to work at times for the short term issues. Finally It is common for the mental health practitioners who deal with the male rape victims to also experience disturbing feelings that are similar to those experienced by the rape victim. These symptoms are referred to as Secondary Traumatic stress usually experienced by practitioners who deal with a high number of sexually assaulted victims, thus, the need for the application of self-care strategies for these therapists. Introduction The term rape/sexual assault are usu ally defined in many different ways, but, it is explained that rape is the unwanted sexual acts that range from touching to penetration. Usually it is assumed that phrase ‘victims of sexual abuse’ or ‘rape victims’ usually refer to women, but contrary to that, men and boys are also victims of the vice and research shows that in America 10% of the rape victims are men and boys. According to the mental health practitioners who dealt with them, men and boys suffer post-traumatic stress similar to those experienced by women, but are not willing to accept that they are rape victims and need assistance. For some time now practitioners, researchers have tried to find out how sexual assault on males impacts the individuals health psychologically and to create therapies that efficient in enhancing the recovery of these male victims. This essay seeks to explain the research results on three major issues for the practitioners who deal with the male rape victims. These issues are: one, the experiences of the male rape victims and the issues they may put forward in therapy, two, the therapeutic techniques and methods that have yielded success in enhancing recovery of the victims, lastly, the effects of dealing with the male rape victims on the health practitioner dealing with them. The experiences of the male rape victims and the issues they may put forward in therapy Currently, research focuses mainly on putting down and explaining the post traumatic impacts ion the male rape victim’s way of life. The research findings show that the victims struggle with the effects of the assault directly and the effects of the assault on the people who are close to them, that is family and friends. Thus, these results shows that the male rape survivors may share a variety of concerns in therapy and the therapists must be informed of the various negative impacts of sexual assault (Odem & Warner, 1998). Sexual assault/ rape are devastating and normally it wrecks the survivor’s ability to maintain a consistent illusion of safety at the personal level, their invulnerability, and threatens some of the beliefs and assumptions the victims identify with and the larger community that surrounds them. The victims are likely to display extreme levels of psychological distress, guilt, fear, shame, tension, anxiety, anger among others. These different psychological symptoms are usually viewed as an exhibition of the

Driving Age Essay Example for Free

Driving Age Essay Driving age Turning the age of fifteen is a huge step in the life of a teen. When becoming this age a new challenge is brought into the persons life, the task of driving a car. But are fifteen year olds ready for this task. Driving a car is a task that should only be taken on by teenagers over the age of eighteen, because they are more responsible and understand the risks involved. In this essay I will explain and give reasons on why I think that the driving age should be raised to be able to get your drivers license at. 102 First Argument Teenagers not needing vehicles In todays society the idea of fifteen, sixteen and seventeen year olds operating cars has become a way of life. But if one stops to think about it, there is no need for these drivers to be on the road. Most of these drivers still live at home and have no Job because theyre still in school. So they have no Job to drive to or from. To go to school they can take the bus or be dropped off by their parents. I know theres so many times when I want to drive somewhere because my parents arent home or I Just want o be by myself outside of the house. Im sure a lot of teenagers that are younger than sixteen cant wait to be able to get on the road. Maybe they arent responsible enough, but then they shouldnt be driving. 144 Second Argument Accidents are caused mostly by teenagers The dramatic increase in teen accidents has lead major portions of the public to favor the driving age to be raised to eighteen. The direct concern is over fifteen, sixteen and seventeen -year-old drivers if they are responsible and experienced nough to drive on the road. Most New Zealand citizens agree that accidents involving teen drivers are their lack of Judgment and irresponsibility as a driver, and as well as their lack of experience and poor attention to details. I believe that the increase in teen accidents may decrease if the driving age is raised to eighteen. 98 Teenagers between the ages of fifteen, sixteen and seventeen years of age are more prone to get in a car accident then an eighteen or nineteen-year-old driver. There is a mall percent of teens on the road that obey the traffic laws, but there are many teen drivers that are reckless and showoffs. They rather gamble their life away drag racing down the freeway or down the street then acting responsible and mature while driving. The consequences of unsafe or irresponsible teen driving a cause 77% of automobile accidents. Parents and other supporters may argue that there is no difference between an eighteen-year-old driver to a sixteen or seventeen year old driver between the amount of experience they have. 123

English coursework (Oscar Wilde) Essay Example for Free

English coursework (Oscar Wilde) Essay In an essay of 3-4 pages discuss how Oscar Wilde uses stereotypes and concepts from traditional fairy-tales and in invert them in his short stories. In the majority of Oscar Wildes fairytales there are numerous stereotypical characters and concepts. In an exemplary fairytale there is the philanthropic character, who is very important to the format of fairytale, for instance a Prince or King, This individual usually, forms an advantageous partnership with a bi-character such as Princess, Queen, Frog, or a Wizard, this may work in reverse in some fairy tales where e. g. the Princess is the leading character and the King is the sub-role. The enemy of the protagonist is called as a villain whose only existence in a fairytale is to try and prevent the leading character and his/hers acquaintances from saving the day or more importantly the world. The evil being is primarily associated with negative images for example bad manners, ruthless personality, or the trademark evil express of amusement. In contrast the valiant hero/heroine is linked with a clean depiction. Witches, Dragons, and Wolves are more often than not portrayed as Villains. Fairy-tale writers use techniques in which they lead the reader to believe that the hero/heroine will prevail in the battle against evil, because the story gives the impression that the villain is superior to the central character. Almost ever fairy-tale begins with the opening phrase Once Upon a Time and end with and they live happily ever after. Use of these phrases result in the reader instantaneously recognises that it is a fairy-tale. Castles are prominent buildings in fairytales because most of fairy-tales were written in medieval-times where castles were the biggest buildings you would see, and they are also related to Kings and Queens. Wilde makes extensive use of traditional fairy-tale characters, which do not exist in real life, in his stories such as ogres, giants and talking birds. I think Wilde choose to do this because he knew bizarre creatures put the message of his choice across much easier to the readers, children in particular. I know this from The Happy Prince and The Selfish Giant where the winter season is given human characteristics and actually given a voice to speak: He is too selfish. What separates Oscar Wilde from other writers in Victorian times is that he uses traditional fairy-tale characters to address contemporary issues to express his opinion. In The Happy Prince Wilde embarks upon the difficulty of poverty and privilege, which were disregarded subjects in that era. When the Prince was alive he lived in the palace of San-Souci, here he wasnt allowed to see the outside world, that didnt bother the Prince because there he had everything he wanted and needed. He was very happy this led to people naming him the Happy Prince: My courtiers called me The Happy Prince, and happy I was indeed, if pleasure be happiness. In the Palace no grief would enter, his courtiers fearing the happy prince would see true misery and sadness. The Prince lived a very luxurious and rich life and was easily pleased with his wealth. When he died they made a statue of him and placed high above the city. From this position he had a respectable view of everything. This meant that he was able to life outside the Palace: Beggars starving, children being abused, poverty all this made the Happy Prince grieve because he was powerless to stop any of this as he was a statue. Here Wilde makes a direct comparison between the rich and the poor. Wilde does this to make the reader sympathise with the poor people: When the Swallow flies over the city he sees rich people sitting in the warmth of their expensive residences and beggars sitting outside of their gates. The Swallow also spots to children hungry and cold lying in each others arms for warmth under a bridge to seek shelter from the heavy rain, but they are told to leave by the watchman, and they walk back out into the rain. Incidents like this make the Happy Prince cry every single day as he sits and watches the wretchedness of the city. Wilde sends the message that human fickleness is a weakness in The Happy Prince. As a statue the Happy Prince was very beautiful and expensive. His body was covered in leaves of fine gold, he has two bright sapphires as eyes and a large red ruby encrusted in his sword-hilt. The Happy Prince was admired by many people in the city as a consequence of this awe-inspiring appearance. A mother says to her child: Why cant you be like the Happy Prince She uses the Happy Prince as a role model for her son, little does know of the Happy Prince but him being a very expensive statue. This show how people judge based on small assumptions of physical appearance only. Eventually the Happy Prince loses all his fine possessions, as he has given them away to those whose needs are greater, and two townsfolk spot the statue. They decide to take it down; they compare its value to that of beggars: As he is no longer beautiful he is no longer useful. The Arts Professor believes that without beauty the statue is useless. This indicates that they didnt place the statue above the city as a symbol representing something with a deep philosophical intent, but merely as an appealing decoration for the city. Wilde also shows some fickleness and its consequences in The Nightingale and the Rose where the nightingale observes a young student who is in love with his teachers daughter. He wants to give her a rose which symbolises his love for her, but cannot afford one. The nightingale sympathises for the young student, he decides to go through agony and in the end sacrifice his life to get that rose for him. The student receives the rose, and goes to the professors daughter to ask her if she will accept his rose, but she frowns and says that she has been given far better gifts from another man. The student walks away in disgust and throws the rose into the gutter where gets flattened by a cart-wheel. The nightingales sacrifice was in vein. The student decides to exclude himself from ever loving again and he dedicates the rest of his life to studying philosophy. This tale has had an important morale stressed by Oscar Wilde. He uses a dramatic ending to emphasise his point. He undoubtedly show s the destructiveness of a fickle nature. The fairytale The Selfish Giant explores selfishness and ignorance by portraying the stereotypical character of a giant as a ruthless monster in some part of the story. Wilde uses little children to contrast the enormous giants dominance. When the giant arrives at his castle he finds children playing innocent games in his garden. The giant furiously chases them away and builds a high wall around his garden. As a result of this no seasons but winter enters his doomed garden. As summer, autumn and spring comes and goes one constant climate remains in the giants garden and his only. Wilde uses the endless winter a metaphor for the ongoing sentence of the giants misery, that winter has sentenced him for being selfish and cruel to the children. The giant soon realises his that all that time he was away, the little children had been preserving his garden and now that they were away it was winter forever. He figures this out when he sees one of his trees blossoming because a group of children climbed upon it. The giant apologises to the children and breaks down the stone fence: and my garden shall be the childrens playground for ever and ever. The giants change of heart causes his garden to blossom and allow the other seasons to enter accordingly. When the giant dies, he goes to paradise. Wilde does this to stress the storys morale and message by showing that if you stop being selfish you will be rewarded. Wilde does use many traditional fairytale conventions but still his stories are different from the tradition in a variety of ways. Traditionally the good triumph when they have made a noble sacrifice. Wilde doesnt necessarily do this. In fact he tends to not do it at all. This is evident in The Nightingale and the Rose where a nightingale unselfishly sacrifices his life for something as minor as getting a red rose to a student who is in love. In the end the student is rejected by the girls he loves, and the nightingales sacrifice was in vein. This story shows that Oscar Wilde will write sorrowful endings if he has to emphasise his point. A reasonable amount of Wildes tales do not introduce the story with the phrase Once upon a time and conclude it with And they all lived happily ever after. Wilde is very attentive in the ways in which he opens a fairy tale, but when it comes to ending one he usually goes with a harsh approach, and does not include psychological twists. In a world of magic and wonder Wilde does not exclude the use of religious imagery, this is hardly ever done in fairy tale. For example; when the Happy Prince and his little assistant the swallow both die doing their heroic deeds. God orders an angel to bring Him the two best things in the city the angel chooses the Happy Prince and the Swallow, because they were recognised for doing good deeds and therefore rewarded with an entry to Gods paradise. In the Selfish Giant we also see Wildes strong belief in God, when the giant dies and allowed entry in Paradise by God, because the giant has become a better individual. I think Wilde does this because he himself believes that good things come to those who deserve it, and he wants to encourage the readers to believe in that too. This is especially aimed at younger readers. Though Wildes stories are fairy tales they bare a resemblance to modern day life. In the beginning of storytelling fairy tales were used as a form of entertainment and written for that purpose as well. Where Wildes tales differ is when the tales carry a message hidden behind a great storyline, this not only done to give the reader a good read but also to teach and educate things that they perhaps didnt know or had a different perspective of. Nowadays stories always have these messages in them, but Oscar Wilde was one of the first to introduce this style of story-formatting, as readers crave for more than just a good story. The drama and intensity was also quite unusual elements Wilde added in his tales. These days drama is an essential ingredient to almost every genre of literature, Wilde was one of the first to discover this, which is one of many reasons why his tales are still loved and admired across the world to this day.

Pricing strategy of metro cash and carry

Pricing strategy of metro cash and carry In the foreign literature, the retailing theme is deeply approached by numerous authors in the work Principles of retailing, the authors J. Fernie, S. Fernie and C. Moore (2003) present the model of the five competitive forces belonging to M. Porter in the retailing field, the retailers strategic alternatives, after the model of M. Porter and respectively I. Ansoff, the SWOT analysis and a series of other theoretical aspects referring to this sector. P. Kopalle (2009) analyze the price strategies of retailers and the competitive effects generated by them, considering that nowadays, firms do a considerable effort to determine and quantify the competitive effects of price changes, the two elements price strategies and their competitive effects are strongly connected, becoming a particular case in retailing. For those products that a supermarket wishes to take a market-oriented approach to in relation to price, the approach is different (Gibson, 1993). This approach is believed to be based upon product that are seen as having the characteristics of including being purchased regularly, are used by a wide range of consumers who have a high degree of prior knowledge regarding them, and are able to have price comparisons made in relation to competitor offerings (Kumar Leone 1988). In an aggressive competitive environment and an increasing need for operational efficiency and client focused, retailers look beyond their organizations borders in order to develop and extend the resources and competencies of the partners from the supplying chain for creating a superior value and competitive advantages on the market (George et al, 2009). M. Santandreu and R. Lucena (2009) approach the issue of the strategies used by supermarkets, as a part of retailing, hypermarket and supermarket concepts, their dynamics and importance in the economy. An extraordinary introduction in retailing is made by the authors R. Cox and P. Brittain (2004), they presenting in detail the term of retail, its functions, and the place occupied in a countrys economy, theories and tendencies present in this field. Porteus (1990) provides an excellent review, focus on operational efficiency to minimize expected cost. Whitin (1955) was the first to formulate a newsvendor model with price effects. In this model, selling price and stocking quantity are set simultaneously. Whitin adapted the newsvendor model to include a probability distribution of demand that depends on the unit selling price, where price is a decision variable rather than an external parameter (Nicholas 1998). Costs are seen as being the starting point in price decision making according to Monroe (1990) and Nagel (1994). From previous research conducted in New Zealand the predominant pricing strategy employed by most organizations was found to be one of cost plus (Gray et al., 1996; and Varssnji, 1986). As discussed by Kahn and McAlister, 1996; and Simon, 1989 the supermarkets most common method of pricing a product is by using a standard mrk-up across each entire product category. The basis or context for setting the category margins being governed by the elements of location, range of product, and service offering, (Glasser 1998) together with customer convenience, and comparative prices with competitors (Arnold et al., 1983). J. Zentes, D. Morschett and H. Schramm-Klein (2007) approach in the book à ¢Ã¢â€š ¬Ã… ¾Strategic Retail Management a wide issue: typology of retail organizations, growth strategies, retailers internationalization, supply and logistic platforms management in this field, as well as a series of study cases. One of the most difficult, yet important, issues you must decide as an entrepreneur is how much to charge for your product or service. While there is no one single right way to determine your pricing strategy, fortunately there are some guidelines that will help you with your decision. They are also seen as being able to promote store switching (Kumar Leone, 1988) and to draw customers to the store (Multhern Leone, 1991). While these products are likely to be small in number in relation to supermarkets overall product range their impact is considered to be important to the overall performance of a supermarket due to the image that they create (Kaufmann, smith and Ortmeyer, 1994) and for their ability to increase overall store profits (Walters and McKenzie, 1988). Pricing Strategy Objective Pricing objectives provide direction for action (Oxenfeldt, 1983). To have them is to know what is expected and how the efficiency of the operations is to be measured (Tzokas et al., 2000). Diamantopoulos (1991) suggests that pricing objectives can fall under three main headings relating to their content (i.e. nature), the desired level of attainment and the associated time horizon. Channon (1986), cannon and Morgan (1990) summarizes the fundamental pricing objectives that are; Profit maximization Sales maximization Market Share maximization Price stability in the market Sales stability in the market Discouragement of new competitors entering into the market Maintenance of the existing customers Long term survival Attraction of new customer Creation of prestige image for the company Pricing is a crucial management responsibility that has serious strategic and operational consequences. Among the important items in the marketing mix, price is the only variable that can cause immediate financial impacts. Price can ring the cash register, generate revenue and can influence the profitability of a company. Therefore, it is viewed as the ultimate marketing lever (Shipley Jobber, 2001; Feldman 2002; Wyner 2002; Clemons Weber, 1994; Monroe, 2001). Pricing has tremendous ramifications that permeates into nearly every area of an organization: the marketing process (Wyner, 2002), competitive strategy (Clemons Weber, 1994) and corporate performance (Shipley Jobber, 2001) and yet it is the most disregarded, least understood and ineptly managed variable (Shipley Jobber, 2001, Wyner 2002; Monroe 2001) While revenue management systems help firms maximize revenues, adding optimization tools extend their functionality, and firms are thereby able to find optimal price ranges for a particular sub-segment of business customers (Kimes Wagner, 2001, Kalanidhi, 2001). Pricing Methods Oxenfeldt (1983) defines pricing method as the explicit steps or procedures by which firms arrive at pricing decisions. Cost plus method- a profit margin is added on the services average cost (Ward, 1989; Palmer, 1994; Bateson, 1995). Target return pricing the price is determined at the point that yield the firms target rate of return on investment (Meidan, 1996). Break-even analysis- the price is determined at the point where total revenues are equal to total costs (Lovelock, 1996); Contribution analysis- a deviation from the break-even analysis, where only the direct costs of a product or service are taken into consideration (Bateson, 1995). Marginal Pricing- the price is set below total and variable costs so as to cover only marginal costs (Palmer, 1994). Cost-based pricing methods are the most prevalent in most of the countries (Pricing Society, 2002); (Noble Grucca, 1999) Competition-based methods: pricing similar to competitors or according to the markets average prices (Palmer, 1994); Pricing above competitors (Meidan, 1996); Pricing below competitors (Palmer, 1994); Pricing according to the dominant price in the market- the leaders price that is adopted by the rest of the companies in the market (Kurtz and Clow, 1998). Demand -Based Pricing: Perceived- value pricing- the price is based on the customers perceptions of value (Lovelock, 1996); Value pricing- a fairly low price is set for a high quality service (Cahill, 1994); Pricing according to the customers needs- the price is set so as to satisfy customers need (Bonnici, 1991). Developing and executing a pricing strategy effectively calls for an understanding of the strategic rationale behind prices, having a knowledgeable team of marketing personnel who can reach sound pricing decisions through various model building strategies (Feldman 2002), having suitable technology tools to support pricing decisions (Sung Lee 2000; Clemons Weber, 1994) and having a continuous motivation to execute the strategy over time (Wyner 2002). Shipley and Jobber (2001) believe that pricing decisions should be a multistage process that takes into consideration a wide range of forces that are both internal and external to the company and that impact pricing effectiven ess Research Methodology The most appropriate condition for this case is the qualitative study. Qualitative approach is used when the essential principle of the research is to realize and increase imminent (Ghauri Gronhaug, 2005). The essential characteristic of a qualitative research is that the primary instrument in data collection and analysis is the researcher. The research activities include fieldwork and the process is primarily inductive. The data collections that can be used are the documents data archival data, interview data and direct observation (Merriam 1998). Maxwell (1996) claimed that in qualitative research the main threats of validity are; Description Interpretation Theory So keeping in view the overall scenario of research we will adopt Literature Archival Records Internet Sources Interviews PEST SWOT and Porters Analysis

Finding Hope in Failure Essay -- Personal Narrative, essay about mysel

It was a cold, dark morning when the phone rang. It was boisterously loud and the clock read six o'clock. The deafening noise jolted us again, and there was only one way to make it stop. Chris picked up the phone and in a tired, drowsy voice, answered, "Hello." "Wake up call," I could hear Coach on the other end of the line. "Wake everyone else up in the room and the bus will leave at seven." "Okay," and with that, Chris hung up the telephone. I could hear him bury his head back into his pillow to try and get just a few more minutes of sleep before the big day. "C'mon, Chris, you get in the shower first," Taylor ordered from the other bed. "You're already up." Chris conceded and worked his way to the shower. Everyone in the room knew it too, due to his grunting and whining under his breath. Soon enough he was out of the shower and so were Taylor, Anders, and I. We ate breakfast with the rest of the team downstairs in the hotel in silence. It was too early to talk or chat. Everyone knew that one thing was going to be on their minds: winning. It was not worth discussing, either. Everyone knew that our varsity eight was possibly the strongest that McCallie had ever had, and that we had a good chance of winning some gold medals that day, if not a great chance. We loaded on the bus like ants, noiselessly flowing into one little opening. The bus ride was silent all of the way over as well. Everyone's heads, looking intently forward, were slightly jostling along with the bumps in the road. Some tried to sleep, but the tension and excitement was to o much for most of them to be successful. Eventually, we arrived at the race course. Stepping off of the bus, the exhilaration was uplifting as we looked across the sunrise ... ...re are fifty boats in our race, and we got third, now that's not too bad for a busted fin." This did not seem to help, however, as there was no apparent response. "I don't know about you all, but after this, it just makes me want to bust by butt during the off-season to come back here in the Spring and kill them all!" Slowly, but surely, everyone's heads raised. I realized that this was not the end at all. We made a pact to work our hardest to come back in the Spring and win out as much as possible. As the commotion settled, Chris quieted us down, "Okay, come on guys." He put his hand in the middle of the circle. We all followed his lead. "We will not let an unfortunate accident get in our way! We will not settle for third place!" With that we all threw our hands up into the air. I looked around and smelled the breeze. Suddenly it was the best feeling in the world.

The Legalization of Marijuana for Medical Use :: Exploratory Essays Research Papers

The Legalization of Marijuana for Medical Use Picture in your mind a young girl that is almost done with her freshman year of high school. These next few years are supposed to be some of the best years of this girl’s life. But instead of this young girl worrying about what clothes she is going to wear, or how she is going to style her hair, she has to worry about side effects of chemotherapy. Melinda has been diagnosed with Hodskins Lymphoma, a cancer of the lymph nodes, at age fifteen. When all the other fifteen-year-old girls are busy chasing boys and dealing will all the drama that comes with high school Melinda is in the hospital getting blood transfusions because the chemo has depleted her of necessary cells. The chemo that Melinda has transfused into her has many side effects that come with it. The chemo basically kills a person in order to kill the cancer cells. These side effects include nausea, intense pain and a loss of appetite. There is only one drug that exists today that has the potential to cure all of the above side effects, and that is marijuana. This drug is currently illegal, and doctors cannot prescribe it to patients. This issue affects college students because we are the ones that are going to play a role in this debate in the future. Many of us are going to become doctors, FBI agents, or United States Senators. That is why college students need to be informed about this complex issue. We are the ones that are going to be making decisions about this issue later on in our lives. The debate on legalizing marijuana for medical use is not just a simple pro/con debate. It is a very complex issue that has many different approaches to it, and in each of the approaches there are differences of opinion. Three main sides to this debate are the medical approach, government and enforcement approach, and the lawmaker approach. The medical approach consists of doctors that treat cancer patients, and cultural beliefs that since marijuana is illegal it should not be used at all. Some doctors and people of the public believe that marijuana should be used to treat side effects of chemotherapy, and other doctors and people of the public believe that it should not be used as a medicine.

Iconography and Iconology of an Advertisement Essay -- Society Image A

Iconography and Iconology of an Advertisement Looking at the art of the past, we see many images depicting nude women. From Botticelli’s The Birth of Venus to Ingres’s Grande Odelisque, many artists like the idea of painting a woman in the nude in an interesting pose. Even modern images in contemporary magazines depict nude images. Yves Saint Laurent’s advertisement of their fragrance Opium depicts a nude woman covering her breast. Her pose is a symbol of the iconography, while beauty serves as the iconology. The understanding of the iconography and iconology of this image by contemporary society comes from the fact that the nude image was depicted in the great art of the past; however, the fact that society has become contemporary also serves to hinder their understanding of nude images. The woman’s pose in the advertisment is depicted much like that of many great paintings from the past. Depictions of nude women began in the ancient Greek times when Praxiteles made a statue of Aphrodite. As Marilyn Stokstad explains in the textbook Art History, the statue of Aphrodite was a symbol of enchanting beauty and served as a model of high moral value. Sandro Botticelli’s painting The Birth of Venus shows Venus, the goddess of love, floating ashore on a scallop shell, arranging her hands and hair to hide, or maybe, enhance her sexuality. Jean Ingres’s Grande Odalisque depiction of a woman’s naked body turning away showed her eroticism and aloofness. Each of these art pieces shows the woman depicted in such a way to show her sexuality. The pose of the subjects is an iconography that is similar to that of the woman in the advertisement. The advertisers portray the iconography of the advertisement through the pose of the woman... ...he pose of the woman in the advertisement is not there to enhance her beauty, but to show her sexuality; those are the thoughts of the contemporary society. There are people who know what nudity really represents, but there are many more that see it as erotic. When people see an image of a nude woman on television or a magazine, they are not surprised by the amount of skin that the woman is showing. They understand that the woman is a depiction of beauty, much like nude women depicted in the art of the past. Even though contemporary society has changed the views of what people think about when they see a nude image, the art of the past has helped shaped what most people’s thoughts on a nude image’s iconography and iconology are. Bibliography Stokstad, Marilyn. Art History. New York: Harry N. Abrams, Inc. and Prentice Hall, Inc. 1999. www.encarta.msn.com

Critical Reflection of Design Process

The Critical Reflection of the design process iphone Application This document describes the critical reflection of designing the mobile application and describing the software interface in terms of learnability, memorability, effectiveness, efficiency and satisfaction CTS Griffith University 11/6/2012 The Critical Reflection of the design process iphone Application This document describes the critical reflection of designing the mobile application and describing the software interface in terms of learnability, memorability, effectiveness, efficiency and satisfactionCTS Griffith University 11/6/2012 Critical Reflection of the design process Issues I have had issues with the development process were I had coding errors that needed to be resolved and spent some time fixing coding errors. Getting my program up and running in the iOS simulator was very difficult. Sometimes the emulator wouldn’t load properly and other times Titanium wouldn’t recognise that the emulator had successfully launched, I had to stop the emulator and start again and ends up taking time to launch.The program has taken a great deal of time to load. Outcome I was very satisfied with the outcome the project, the project went very well, finally had the program loaded on the emulator and had it successfully launched. Titanium is great for rapid prototyping. One thing I would differently though that would be an improvement is to add more functionality so that mathematical calculations that are not included in the current application can be performed. I will in the future build for Android and eventually the blackberry.I have acquired many skills and knowledge doing this project. I have Learnt how to develop inside of appcelerator titanium to build cross platform mobile applications, how to load the program on the emulator and have the capability and skills that from the knowledge I gained using the Titanium appcelerator to do future projects with it. I have learnt how to code the pr ogram, JavaScript is a language many developers know and enables myself as a qualified web developer to get into mobile app development.I have also learnt how to develop design ideas for the application to be suitable to be used outside, easy to use, address usability issues and make it look attractive. Software interface – learnability, memorability, effectiveness, efficiency and satisfaction The iPhone calculator is a simple calculator with minimal functions. The iPhone / iPad calculator has been designed for simplicity, easy to use, to be user friendly and usability.Designed for a wide range of users, the iPhone / iPad calculator is primarily designed for students as it is the student’s major tool for performing calculations; this calculator is designed to improve the speed and accuracy of the student’s computational skills and be used. The iPhones calculator works like a pocket calculator. The iPhone’s calculator feature on the Home screen, by clickin g the calculator icon. The calculator function is used to perform a variety of different mathematical operations. The iPhone calculator works by adding, subtracting, multiplying, and dividing.Numbers and symbols are large and easy to see and has large separated keys for increased accuracy It is also designed so that you have an efficient finger placement approach when selecting the keys so that you can perform calculations in a minimum amount of time. The iPhone calculator also has large colourful buttons and high contrast color schemes that will allow you to see the screen well outside. As most people nowadays owns a phone, the calculator function would come very handy to use when needed to perform calculations.It can be used anywhere at home, shop, work or travelling The calculator is very effective that allows the user to do a simple calculation with ease, enter in a number, then an operation, then another number, and then the = button. The c button will clear the current operati on. The calculator will perform operations in standard mathematical order. So 5+2? 2 will return 9. This is because multiplication and division are have higher precedence than addition and subtraction. .