Anti-Semitism in The Merchant of Venice :: Merchant of Venice Essays

Anti-Semitism in"The Merchant of Venice" Anti-Semitism in "The Merchant of Venice" Throughout the play, "The Merchant of Venice" William Shakespeare portrays anti-Semitism through many of his characters. Audiences today may interpret the play to be offensive, where as people of Shakespeare’s time would have accepted the play as part of everyday life. The majority of London’s population at the time was anti-Semitic because there were very few Jews living there. Shakespeare’s "The Merchant of Venice" supports anti-Semitism actions and thoughts and therefore it is an anti- Semitic play. Anti- Semitism is demonstrated very strongly through the character of Antonio. It is clear that Antonio is prejudice towards Jews. Shylock confronts Antonio for spitting on his gabardine, calling him a ‘dog’, and scolding him in the Rialto about his moneys. Antonio replies with, "I am like to call thee so again, To spet on thee again, to spurn thee, too"(1.3.140-141). Antonio does not deny his actions and instead of apologizing he says he will do them again. He does not hold back his feelings for Shylock and in a broad sense his feelings toward Jews. In the second act, Launcelot is debating whether or not he should seek a new employer. His problem is that he works for Shylock, who is Jewish. Launcelot thinks to himself, "Certainly the Jew is the very devil incarnation" (2.2.24). Eventually, he decides to run away from Shylock rather than continue working for a Jew. He then presents the argument, "I am a Jew if I serve the Jew any longer" (2.2.104) to his father. Before accepting the new job, Antonio discusses the matter with his father and reminds himself that Bassanio is much poorer than Shylock, b ut that he would much rather work for a Christian than a Jew. Lorenzo harshly insults Shylock when he tells Jessica that if her father ever makes it to heaven, it is only because Jessica converted to Christianity and that is portrayed through the line, "If e’er the Jew her father come to heaven, It will be for his gentle daughter’s sake" (2.4.36-7). Lorenzo describes Jessica using the word gentle. The word gentle in Shakespeare’s time can also be pronounced gentile which means against Judaism. In this quote and later on in the play through the line, "Our house is hell, and the, a merry devil"(2.3.2-3), Shakespeare is informing the reader that Jessica dislikes her father and that the house she has lived in with him is hell.

Differences between the New England and Chesapeake Colonies Essay examp

The English Settlement in the New World was largely the result of the Age of Exploration. The English started emigrated to the New World around the early 1600s; they settles in regions including the New England and the Chesapeake region and by the 18th century these two regions had developed their own society. These two regions had developed different political, economic and social system in their regions. The political differences were due to who governs the colony. The economic differences were due to the motives of the settlement. The social differences were due to the people who settled there, while the New England emigrated as a family, the Chesapeake emigrated with mostly male. The political difference between the New England and Chesapeake region was that New England government associate more with religious matter than the Chesapeake government. The New England regions included the Massachusetts Bay Colony, the Plymouth colony, the New Hampshire colony, Maine colony, Connecticut colony, and Rhode Island colony. Massachusetts colony for example was governed as a theocracy government. As the first governor of Massachusetts colony once stated in A Model of Christian Charity (Written on board the Arbella on the Atlantic Ocean, 1630),"we shall be as a city upon a hill" a holy commonwealth that could be served as an example community to the rest of the world. The Massachusetts Bay colony placed great importance on religious matters. Only the church member were allowed to vote or held office position. Those who held office position would enforce the law requiring attendance at services. Jamestown, Maryland and the Carolinas were some colonies in the Chesapeake r egions. The governments in these regions were less concerned about... ...ere more concerned about the commonwealth of the people due to their strong sense of community. Chesapeake government placed a harsh rule to ensure the survival of the settlers like the colony of Jamestown. New England had a diverse product due to poor soil and cold weather. They engaged in small scale agriculture, fishing, trading and shipbuilding. The Chesapeake regions had a warmer climate therefore it was more suitable to farm. The economic products that the Chesapeake region produced were tobacco and rice. The New England colonies were more of a community than the Chesapeake colonies. One of the reasons was that the settlers New England emigrated as a family and the Chesapeake emigrants were mostly males with the ambition to find gold and to own a large plantation; this resulted in mostly male population without female to enforce a sense of a real community.

Sphere :: essays research papers

Sphere   Ã‚  Ã‚  Ã‚  Ã‚  Sphere, by Michael Crichton (Ballantine Books, New York, 1987) is an exciting and unpredictable novel. The transformations between the introduction, rising action, climax and ending are almost perfect.   Ã‚  Ã‚  Ã‚  Ã‚  As the wire snagged something, the crew laying the wire on the bottom of the Pacific realized there was a problem; there were no shipwrecks on the chart. The military got a hold of this information and were sent to investigate. They put together a group of people ranging from a mathematician to a psychologist. They called in Norman Johnson to lead the team; he was a psychologist who had dealt with many disasters in his years. He comes in to comfort eyewitnesses who can’t deal with the sight and helps victims and family members deal with the loss of friends and family.   Ã‚  Ã‚  Ã‚  Ã‚  Norman was called one day and told there was an emergency and that they wanted him to come in and work. He suspected that it was another plane crash; he knew he was wrong when he was loaded onto a military helicopter. He flew over the Pacific Ocean for what seemed like days. Hours and hours of blue water was ended with a speck of a ship that turned into a whole fleet of military vessels. He knew that this was no ordinary plane crash. The introduction of the book is very grabbing, it makes you want to keep reading on until you finish. As the rising action starts to take off you feel as if you were in the same world as Norman, Beth, and Harry, the three main characters. You start to feel claustrophobic as you read about how confining the underwater habitat is. They battle with giant squid, thousands of jellyfish and squid eggs, and so on. The eeriest part is when they go to board the giant spacecraft. They arrived at what they thought was an entrance point and located some type of control panel.   Ã‚  Ã‚  Ã‚  Ã‚  By now they had determined by the size, shape, hull strength, and how think the coral was covering I, that it was that we didn’t have the technology at this time to build a vessel like this, and that it has been there for a very long time. Therefore they determined that it was some sort of alien spacecraft. They open what they thought was the control panel and it was all in English! Barnes, the captain, pushed the â€Å"Open† button and a door opened, they walked in and the door closed.

Assessment of the Necessity of the Nuclear Proliferation Treaty

Perceptions regarding nuclear weapons presents a contradiction in terms of the existence of a â€Å"peaceful nuclear past and a fearful nuclear future† (Sagan 66). Such a contradiction exists in terms of our current understanding regarding nuclear weapons and deterrence. Consider for example that during the Cold War period, nuclear weapons were widely believed to be one of the most important factors in maintaining the peace between the United States and the Soviet Union (Cimbali 224). Currently, on the other hand, it is widely believed that enabling the continuing spread and development of nuclear weapons will only increase the risk of the development of a nuclear war. This is based upon the assumption that rival countries that are considered nuclear powers are unlikely to maintain stable deterrence. Due to this concern regarding the prevention of such an event, the Nuclear Non-Proliferation Treaty was formulated during 1968. The treaty imposed an international limitation to the spread of nuclear weapons. It is based upon three main tenets: non-proliferation of nuclear weapons, disarmament of nuclear weapons, and the peaceful use of nuclear energy. What follows is an analysis of the nuclear proliferation argument. As was stated above, the main rationale for the Nuclear Proliferation Treaty (NPT) was the prevention of nuclear wars caused by the unstable deterrence between nuclear weapons states. According to the Canadian Foreign Minister Lloyd Axworthy, the agreement is based upon international mechanisms that operate within the foundations of international laws and norms. Anxworthy further states that the NPT opts â€Å"to promote and achieve a world without nuclear weapons† hence a world without a nuclear war impending in its historical future (1). As opposed to this, it has been argued by political scientists that if the main rationale for the treaty was the prevention of nuclear wars, then the treaty by prohibiting the proliferation of nuclear weapons defied itself in so far as enabling the proliferation of nuclear weapons ensures the prevention of nuclear wars. According to Kenneth Waltz, â€Å"nuclear weapons have been given a bad name† (731). Waltz argues that it is fallacious to assume that since nuclear weapons may cause catastrophic nuclear exchanges, nuclear wars will thereby cause global destruction. Waltz argues that nuclear weapons will enable the development of stability and peace since â€Å"a nation will be deterred from attacking if it believes that there is a possibility that its adversary will retaliate† (734). It is important to consider that Waltz’s claim is based upon the assumption that major wars amongst states occur as a result of the estimation of zero or low retaliation costs of a state from another state. In lieu of this, it is thereby possible to conclude that allowing the proliferation of nuclear weapons lessens the possibility of the development of nuclear wars since it ensures that countries will consider the high amount of risk involved in launching a nuclear attack towards a state with similar military capacities. In lieu of this, I would like to conclude that it is indeed true that the choice between a more peaceful and co-operative versus a war-ridden and hostile world is highly dependent or critically dependent on the future of nuclear weapons however, it does not necessarily necessitate the prevention of their further spread. Works Cited Cimbali, Stephen.   The Dead Volcano: The Background and Effects of Nuclear War Complacency.   Portsmouth, NH: Praeger/Greenwood, 2002 Halard, Muller, David Fischer, and Wolfgang Kotter.   Nuclear Non-Proliferation and Global Order.   Oxford: Oxford Univ. P., 1994. Waltz, Kenneth.   â€Å"Nuclear Myths and Political Realities.†Ã‚   American Political Science Reviews 84. 3 (September 1990).      

Progress with Technology: Do More With Less

Do More Advancements in collecting information, spending cost, and daily incoming data is ever growing. Moving forward in business needs can and will grow your company. As the world evolves in many aspects of life, the needs of a company's evolution are also a part of those changes. We once rode in horse and buggies and using that horsepower, developed into a much faster more efficient way of travel. Stepping into the technological world of business will also create that for your work environment.The components of the system hat you recommend including input devices, output devices, and storage. There are multiple components to a system that allows you to get the best use of your computer. Common daily uses of mail, cal and contacts are interchangeable between your Mac and PC. The compatibility of the Mac allows you to open most files from software that a PC uses. There are a number of input devices that can be useful to enhance your technology. The use of trackballs, multiple mouse options to suit the needs of the user, and scanners that will allow you to digitally store forms and paperwork.Sending hose to different departments for their use decreases the need for paper and reduces storage room for paper files. Planning for the storage of these files is important. A structure for backing up information or data is a must and can benefit for a quick reference no matter the date of the file. Organizing the process is critical at the start of the implementation. Having multiple ways to store information from a simple jump drive, to complete system back up storage in the need of systems failures.Maintaining a regular process of backing up information or having a default system to automatically ace up critical data is a safe, onsite way to returning to normal operations in a short matter of time. Using cloud storage of information can be another option with security measures in place. Having the ability to plug into the cloud to access needed data from any part in t he world has unlimited possibilities. With the use of mobile devices, you are able to access, create, and update inventories. Hand held scanners and bar code scanners will allow instant updates to the entire on hand account of needed inventories.This will decrease the time it takes to reorder products and assist in maintaining real mime sales possibilities. The mobile devises that have screens will allow employees to view documents and if they have touch screen capabilities, you have a mini mobile computer for processing information while you are on the floor. The operating system, utility, and application software that you recommend. There are comparisons between using Windows and Mac (SO X) operating systems. According to differ. Com, the most common is the PC using a Windows operating system.Pros for using a system that is Windows based are; it is used by more people at home and businesses, and has more f a common knowledge from most that use a computer system. Cons for the PC is the continuing need for upgrading and security issues. Since multiple companies' manufacturer the PC, security breeches are more common on a Windows operating system. The Mac, which uses the SO X, has one manufacturer, being Apple Inc. , and offers platforms that have less of a signature for mallard because of the lower exposure to hackers.According to multiple sources, both systems are in need of security software to ensure the safety of your system, but for now the Mac is less of a target (Mills, 2010). There are multiple standard utility software programs to maintain the systems within your Mac. Disk utility, network utility, terminal, CPU monitor are a few examples. The utility software performs the maintenance-type tasks that are related to managing your computer. There are hundreds of utilities listed in the Mac App Store on the tunes web site.Depending on what your needs or wants are, you are able to get them and keep them updated with the touch of a button. With the latest SO X operating system, my recommendation for starting your business is the MS Office program. It is imputable with both operating systems and can be used and applied to fit all of your companies need. In the Office program, you are able to use Word documents, Excel spreadsheets, and Powering presentation and to organize your daily office activities; Outlook will keep your daily events easily available for reference.SO X is well known as the easiest-to-use of operating systems, Apple's SO X still deserves that title. It's also the king of content creation. Like Linux, it's a variant of Unix, and shares many of its benefits. However, its high price tag is a deterrent for many businesses. SO X and any of its applications are optimized around creating content, whether written or visual. It makes the process hassle-free, seamless, and pleasurable. And the emphasis on user interface is unparalleled. This SO is much more stable than any Windows system.Users of SO X have access to much of t he vast available library of free, open source software. While the amount of SO X mallard is increasing, there is far less than that which targets Windows machines. However, users should still take reasonable security measures. The initial cost of investment may turn off many businesses from adopting SO X as their main operating system. Apple tends to update SO X about once a year. The annual cost of chasing these upgrades can add up. SO X runs only on Apple hardware.While this hardware tends to be state of the art, if there's a hardware platform you'd rather use, it's not an option (Alexander, 2014). The company's communication and network needs. With multiple departments having the need to access information and data at the same time, setting up a server to provide your clients, (computers within each department), is a quick and easy open door to the endless information Agway to the Internet. Setting up your server will also network your access to multiple output devices such as p rinters and scanners.This reduces your cost of the hardware itself, plus saving thousands of dollars on ink cartridges and paper use. Establishing your companies network, links your business information together again having all needed data, which is gathered in seconds compared to hours and days as before. Securing your server and setting up parameters only allowing what you want the employees to access on the Internet is also an advantage to keeping the company files safer. There are multiple ways to network your company. A common use today is using wireless technology.The systems you begin with and the installation Of a wireless router Will save on having the need for physical wires being install in the building. Although a LANA is necessary, the more wireless systems you have, the less for cost of hardwired computer stations. There are advantages to being plugged into a LANA system, as it increases the speed of your access time on the Internet. The more wireless systems that go through the router, the slower the access, so planning your stations is a key advancement to increasing your productivity for your departments.The database management system that you recommend. The need for data input is necessary to upkeep current status of multiple areas of your business. The database management system that works well with the Mac is software called Filmmaker Pro. According to filmmaker. Com, Filmmaker Pro will allow you to input a wide variety of information that can be used in multiple ways. There are flexible design tools; multiple platform sharing, reports and charts can be created. Being able to link this data to added departments and sharing secure information for reference is capable.Being able to use and share mobile devices with a free app download puts all of your current information in your hand, retrievable at a touch. The key to making any database management system successful is the constant upkeep of the information. Data entry is a steady flow proc ess that has to be maintained. Maintaining a secure, single source entry point will keep all information accurate and up to date. Putting password protection on certain information will only allow departments, like Human Resources, access for protected needs.You can maintain HEAP laws and insure that those who do not have the need to see them do not see personal files. About development of the information system In formation Establishing the information system your company will need can be calculated by each department. Using the systems that will assist each departments needs and having the ability for them to reference the same software will allow maximum use of resources and assets. Sharing collections of data techniques will align your company's information for easily retrieval.With the different informational needs from each department, developing worth-term and long-term assessments of data can insure all of your needs are met. The enterprise integration of the new information system. As information and data comes in, the managers will have the thrill of bringing what the company needs from ground level upwards. Being able to plan, by establishing goals and deciding on strategies and tactics that are needed to meet those goals are essential. Organizing the company resources will allow you to meet the goals that are planned for. Directing the company towards achievement of the goals set can be done in numerous ways.By erect communications, the use of the newly installed technology, or the recommend process of using them both, will be a step towards success. Overseeing and controlling the process is crucial in maintaining accurate positions of the company's progress. Your recommendations for harnessing the power of the Internet and the World Wide Web to give the company a competitive advantage. According to Churn, small businesses only benefit from the use of the Internet. The Internet, being the powerful tool that it is, can make a business more productiv e and profitable.When using emails and he Internet effectively, a business can be helped to streamline activities, establish easier communications with customers, and even generate new customers or clients-?all while helping to reduce business expenses. Using Internet resources for your business, can reduce, or eliminate the need for traditional postal mailing and all of the costs associated with that contact method. The Internet makes it easy to stay in contact with your customers via email and online networking tools such as; discussion boards, chat rooms, and social networking sites like Faceable.Using Internet communication lolls effectively, you can keep up a continuous dialogue with customers and prospects. The Small Business Association (SABA) explains that even small mom-and-pop shops can generate additional business with a no-frills website and by posting in newsgroups. You can send special offers and announcements to existing customers via email, send links to your online catalog when a new product is released, or post virtual coupons via social networking sites. Application Service Providers (ASPS) provide a variety of ready-made applications to help you run day-to-day operations in your business.These Internet services help with finance management, inventory control and human resources, allowing you to lower costs while also reducing the time and labor force needed to run the business. ASPs can assist with streamlining customer support requests as well. Providing online product documentation and frequently asked questions, for example, enables your customers to get support twenty-four hours a day, without engaging a customer service representative. Setting up your business on the Internet can be a lucrative way to attract customers, expand your market and increase sales.Advertisements can announce special events your company is sponsoring, contests, and special sales or discounts (Burns, 2014). Web browsers based on the ‘point and click' prin cipal which is so popular in today's software, are freely available over the Internet and allow access to all the World Wide Web has to offer. It is not only the order that the Web has brought to the Internet that has made it so popular. A great deal of its attraction stems from its excellent user- friendly front-end. Web pages can contain graphics, photographs, sound and even video clips in addition to plain text.In his book devoted to the Web, Winder (1995) states that there are at least 5 million Web pages in existence today, with more and more being added all the time. The Web is believed to be growing at twice the rate of the Internet as a whole. Web traffic increased by in the year 1994 (Cookbook, 1995). According to Internationalists. Com; around forty percent of the world population has an Internet connection today. In 1995, it was less than one percent. The number of Internet users has increased tenfold from 1999 to 2013.The first billion was reached in 2005. The second bil lion was in 010 and the end of 2014 will reach the third billion. The chart and table below show the number of global Internet users per year since 1993: Stepping into the enhanced world of technology is a wonderful, productive, and cost saving experience. Developing and maintaining records and company assets, establishing a process that will not only reduce cost but the organization of information, creates a better atmosphere of all members and how they feel about the improvement of the company.

Global Online Marketing: A Concept Replacing Traditional Marketplaces

Abstract: Contemporary marketing has evolved into a large concept which includes the aspect of â€Å"idea marketing†. As the definition of marketing has evolved, so has the need for marketers to use technology to support the process. This paper discusses global online marketing, its advantages, and the ethical dilemmas associated with its use. It also then discusses whether global online marketing can take over the traditional marketplace and whether this would prove to be beneficial for both consumers and marketers. Introduction: Marketing is an evolutionary concept which has been constantly growing over time, specifically in the more recent decades that have brought along significant technological change. While the definition of marketing has evolved in this era, so have the manner in which it is conducted and the mediums that it is conducted through (Rossiter, 2001). This significant change has caused the uprising of several questions which include has the meaning of marketing changed with the onset of the internet?, is the internet an ethical tool to use in attempting to persuade consumers to purchase products?, and whether online marketing has taken over the traditional marketplace and how? This paper will focus upon the topic of global online marketing and whether this phenomenon has replaced the traditional marketplace. The paper will begin by focusing upon the changing definition of marketing and how technology has accommodated it, continue with an analysis of online marketing, the benefits provided to customers/marketers through online marketing, and the ethical dilemmas associated with its used. The paper will then analyse how global online marketing has become the norm and the benefits and/or consequences of it replacing the traditional marketplace along with recommendations regarding how the internet can be used to the consumer/marketers’ advantage and how its negative impact can be reduced. The paper will conclude with a summary of the main points mentioned Evolution of the Definition of Marketing and its Impact on Technology: Marketing has been a concept which has gradually outgrown its previous definitions as various external factors have affected the way it is interpreted and understood by marketers and scholars alike. While there is increasing debate regarding the definition of marketing, Peter & Olsen stress that most scholars in the discipline of marketing are satisfied with Kotler’s definition of marketing which says, â€Å"Marketing is human activity directed at satisfying needs and wants through exchange processes† (Kurzabard & Soldow, 2007, p. 37). However, for those who were slightly unsatisfied with this previous definition of marketing, the American Marketing Association described marketing as, â€Å"The process of planning and executing the conception, pricing, promotion, & distribution of ideas, goods, & services to create exchanges that satisfy individual & organizational objectives.†(Kurzbard & Soldow, 2007, p. 38). However, most of the previous definitions applied to marketing, emphasized that the main goal of marketing was the exchange of goods and services (Kotler, 1972). Nonetheless, we often see people campaigning in the streets for support for a particular cause or we are approached by people who ask for donations for a particular charity. While we may have no particular association with the cause or the charity and we expect nothing in return from them personally, we are influenced or affected by the ideas presented to us. This can also be regarded as a form of â€Å"non-business marketing† and can be associated with Kotler’s classification of marketing into three levels of consciousness, the first regarding it as a business subject associated with buyers, sellers, & other economic products & services, and the second extending marketing as appropriate for all organizations that have customers (including non-profit organisations) (Kotler, 1972). While the definition of marketing had previously evolved to include the activities of non-profit organizations seeking to gain customers/donaters/supporters, etc., it can now be classified to encompass much more than that. This is described by Kotler’s (1972) consciousness three which describes marketing as â€Å"an organisation’s attempt to appeal to its public, not only its consuming public†. While this level of marketing may not have been given a high level of support in 1972, contemporary business practices urge organizations to be socially responsible, encourage motivational behaviour with employees, and also require coordination with suppliers. Thus, it is now just as essential to market an organisation appropriately to employees, society, suppliers, the media, and several other stakeholder groups of the organisation. Some stakeholder groups can be effectively dealt with personally, such as banks who are offering the organisation a loan. This institution can be personally marketed an idea which leads the bank officer to sanction the loa n and would result in an exchange between the two parties as the bank gives the organisation money and the organisation agrees to pay the bank interest on the borrowed amount. However, how can the director of an organisation employing thousands of employees worldwide influence the employees to accept a new employment contract promoting a different combination of incentivesHow can he/she personally motivate them or congratulate them on a job well done? Coming back to the traditional view of marketing as a profitable process between buyers and sellers, we can apply the following scenario. How can an organisation encourage an overweight customer to try a newly formed formula which would help her reduce her weight when she is not even aware of the product and perhaps the fact that she even requires itIt would first be essential for the organisation to form the idea within her mind that she is overweight and then inform her about the existing product. However, it is obvious that this tas k cannot be fulfilled in person as that might be considered rude and highly inappropriate. This is where technology intervenes and begins our discussion on the concept of â€Å"idea marketing† and global online marketing. Global Online Marketing and its Advantages: The evolving definition of marketing and the need of contemporary businesses to satisfy various stakeholder groups have led to the increased use of technology in marketing processes. Thus, as a business seeks to satisfy stakeholders or project certain ideas towards them, it uses the aid of technological tools such as portals, customer relationship management software, employee management software, and websites. A charity uses the aid of a website which informs all of its stakeholders regarding its cause, how it seeks to implement it, and all other parties that it is associated with. In the same manner, a business organisation uses the aid of a website to illustrate all of its processes including sections mentioning its relationship with its suppliers, social responsibility practices, and sections featuring its financial statements and the dividends paid to shareholders. Similarly, customer relationship management software is used to gauge and understand consumer wants, market potenti ally desired products to consumers, and facilitate communication between the organisation and the customer (Pines, Peppers, & Rogers, 2009). While the internet aids in satisfying these needs of contemporary business organizations, it also serves the current definition of marketing which includes â€Å"idea marketing† and is said to have a core concern of â€Å"producing desired responses† (Kotler, 1972). Thus, while it would be difficult to convince an overweight customer that she needs to try a new weight loss formula or to attempt to sell an exceptionally revealing piece of lingerie to a woman who is conservatively dressed, doing this through online marketing would make it more convenient and acceptable to both the customer and the marketer. There may also be instances in which the customer may feel uncomfortable in walking into a store and asking the salesman which type of brassiere would make her breasts look more erector explaining the condition of a particularly nasty occurrence of acne on her upper thigh and asking what type of ointment would help cure it? Online marketing would help in this regard as it enables open communication between the customer and the marketer and enables the marketer to expressly form ideas into the customer’s mind. As Kotler (1972) mentions, the marketer â€Å"seeks to influence† in any manner and then eventually seeks to â€Å"produce a desired response† which may be in the form of support for a cause or an idea or in the form of the purchase of a product. Thus, global online marketing is usually conducted through social media platforms, websites, and personal email in certain situations. The marketer uses these platforms to illustrate their message with the aid of pictures, virtual demonstrations, and articles which may seek to persuade or inform the customer regarding various uses, benefits, and opinions regarding the product (Pires, Stanton, & Rita, 2006). This allows the flow of informat ion from the marketer to the customer and allows convenience to both parties. For example, it is not easy for a marketer to stop people in the street and coerce them to view the design of a new mobile phone and ask them for their opinion on it. For all the marketer may know, the person may not be the least interested in mobile phones or may not need a new one. It is also then not easy to stop all of the people in the street and tell them about the various types of reviews that the newly designed phone has. Accordingly, online marketing enables the marketer to efficiently and effectively aim at the target audience and project their message towards them. It also enables the marketer to give the customer as much information as they deem necessary in order to persuade the customer to support a particular idea or purchase a particular product. More importantly, it enables the marketer to quickly transmit this information to the customer such as in the instance of a sale or a contest occu rring for a particular product or brand (Burton, 2001). As Kotler’s (1972) explanation of generic marketing and the strategies involved in producing a desired response from the customer includes designing the product in a more attractive manner, presenting the product to the customer on more attractive terms, adding symbolic significance to the product, and making the object more accessible, online marketing assists each of these processes. While online marketing helps the marketer provide the customer with information, illustrations, and persuasion of the product’s attractiveness and also mentions the terms on which the product can be bought or acquired (such as discounts or a giveaway contest), it can also help add symbolic significance to the product by featuring an article or video, showing the product being used by a celebrity or on a particular occasion. Moreover, it has enabled marketers to get feedback regarding their product and effectively communicate with cu stomers through an economical platform. One very important function that online marketing is now performing for the marketer is making the product more accessible for the customer (Rossiter, 2001). Through e-commerce, marketers have been able to target a large amount of consumers and made the product highly accessible through the click of a mouse. Thus, through the aid of cookies and through previous purchase behaviour, businesses are able to gather information regarding what the consumer needs or is interested in and then make customly designed offers which suit the customer’s needs. This has enabled an increase in sales and has also enabled the marketer to save costs which are associated with setting up and managing physical shops and employing large amounts of labour. As emphasized by Pines, Peppers, & Rogers (1995), it has also enabled marketers to anticipate consumer wants and personally develop a learning relationship with their customers by understanding what their cus tomers need and enabling them to retain their customers forever. Online marketing enables mass customization in an economical manner, which is not a process that can be fulfilled in a traditional shop in a cost-effective manner and if done manually would probably lead to a confusing and disorganized situation (Gummesson, 2002). However, global online marketing has not only facilitated the marketer, but has specifically empowered the customer as well according to Pires, Stanton, & Rita (2006). It enables the customer to ask questions and access information without the obstacle of embarrassment, lack of demonstration, and at their own leisure. Thus, while a traditional shop may close at 6 pm, a potential customer may require information regarding a product after he/she gets off from work. Online marketing enables the customer to easily and effectively gain this information through technological means at any time he/she pleases. Moreover, online marketing has enabled the customer to ac cess as much information as he/she deems necessary and guide the marketer regarding his/her needs and demands. The customer is able to provide feedback and make comments regarding a product. Moreover, the customer is also able to customly design the type of product he/she needs or suggest the type of offer that would attract him/her towards purchasing a particular product. This enables the customer to take charge of his/her preferences and purchases and adds to the customer’s convenience. This is also said to result in a higher satisfaction level within consumers (Gummesson, 2002). While there are numerous advantages of global online marketing, there are also certain disadvantages or ethical concerns associated with its use. Ethical Concerns of Global Online Marketing: While a consumer may significantly benefit from targeted offers which suit his/her needs/wants, it is also of concern, how marketers are able to make these offersOnline marketing software enables a marketer to install cookies on the consumer’s computer and keep track of the types of websites that the consumer regularly visits and the types of purchases he/she makes. Accordingly, while keeping track of the consumer’s behaviour, the marketer is able to show the consumer advertisements of offers that may interest him/her. However, how often have you opened a website and made a secret purchase which you did not want anyone to know aboutThen, how is it ethical for a business to know what you have been doing onlineThis raises the concern of privacy and plagues many consumers who are not highly enthusiastic about being followed online (Philip, 2000). Moreover, how would you feel if you made a purchase of lovely pink bunny slippers online and the very next day when your friend was using your computer, an advertisement featuring a similar product popped upIt would most likely be a cause of immense annoyance and embarrassment which is also an ethical concern of global online marketing. It is deemed highly unethical to bombard consumers with advertising material when they are least expecting it or especially when they least desire it. Moreover, several studies have also claimed that bombarding a consumer with offers for a particular product when they do not desire such interruptions can lead to resentment towards the product and create a negative image of the product for the consumer. It is also highly inappropriate for organizations to bombard the consumer with advertisements when they are not sure whether the consumer is in appropriate company to view those advertisements or whether it is the appropriate occasion (Golding, 2000). An additional ethical concern is the processing of online transactions which involves the collection of financial information su ch as credit card numbers and bank account details. Research has proven that 48% of consumers are highly suspicious of this process and refrain from online shopping because they are unwilling to divulge such information online. This is a major concern because some of this information is used unethically or fraudulently which then leads to severe consequences for the customer. Moreover, customers are also highly skeptical of online hackers who break into such websites and gain such financial information regarding consumers, thus then using it in a negative manner in order to cause the consumer financial loss. This is known as cyber crime (Fuat, 1997). The dilemma of not knowing who you are communicating with and the credibility of the person/organisation is the main ethical concern which is highly distressing for customers and is a hinderance which organizations are attempting to overcome. Despite the ethical concerns of using online marketing, a large proportion of marketers/busines ses have successfully adopted it and it is becoming increasingly accepted amongst consumers. It may be said that global online marketing is taking over traditional marketplaces. Is Global Online Marketing Taking Over Traditional Marketplaces and Should It? The use of online marketing is becoming widespread despite the initial reaction of consumers of suspicion regarding whether it can be ethically used or not. Allegedly, the concept has turned the whole world into a global marketplace as businesses are easily able to sell and market their products to customers in different countries. Many businesses have adopted the concept and made it the prime focus of selling/marketing to customers, an example is Amazon. While the concept has largely taken over the traditional concept of a marketplace and may be replacing the traditional marketplace at an increasing rate, there are many reasons why it cannot fully take over and also many reasons why it should not (Hunt, 1994). The advantages of global online marketing include convenience, access to information, accessibility, ease of use, and access to a large market which can be targeted effectively. It also enables making partnerships with other firms on the basis of sharing data. However, the eth ical dilemmas concerning it include privacy issues, suspicion regarding the revealing of financial details, and bombarding the customer with unwanted advertisements at inconvenient times. Similarly, the reasons that global online marketing cannot fully take over the concept of the traditional marketplace include the fact that half the world still does not have internet access and many businesses are targeting certain groups of consumers that are not privileged with access/knowledge of using the Internet. For example, consumers in many Third World countries and in other inaccessible areas do not have access to the Internet and are often even unaware of how to use a computer. It would be highly ineffective for a marketer to attempt to target and reach these audiences with online marketing. Another important reason that global marketplaces cannot take over traditional marketplaces is because some products require physical viewing and cannot be purchased after viewing online demonstrati ons or reading descriptions of the product. This may be specifically true in the case of automobiles or even in the case of clothes which need to be tried on before purchase. Moreover, while in some situations the client may feel more relaxed in talking about or asking questions about the product online, there are some sitatuons which require personal involvement and personal contact between the client and the marketer (Hunt, 1994). For example, many brides-to-be would not be highly happy about conversing with the computer regarding their preferred wedding dress and would appreciate personally talking to a sales representative. While these are some of the reasons that online marketplaces cannot take over traditional marketplaces, there are also some reasons which suggest that this should not happen even if it is becoming the norm. First of all, online marketing is taking over the advantages of the value chain and is possibly taking over the concept of a retail store, thus putting ma ny retail stores at a disadvantage. This can mean a loss of business for many people who are in this part of the value chain. Moreover, online marketing means that there is less need for physical labour and a different type of expertise required which may also significantly increase the rate of unemployment and may be a major concern (Woodall, 2001). Another problem with online marketing is that the image it portrays to consumers and the manner in which it glamorously displays products coaxes many consumers to spend hard-earned money on products that they do not need. It often causes consumers to purchase goods that they would not have purchased otherwise and is a rising concern for many countries as it has led to problems of shopaholics. In other cases, consumers are often sold products that they thought were somethingelse or looked differently online, but were given products which are vastly different from their expectations (Woodall, 2001). Thus, it is evident that while the conc ept of global online marketing is becoming increasingly popular, widely accepted, and gives advantages and empowerment to both the marketer and consumer, the concept still has certain disadvantages which may prevent it from becoming the sole form of business between organizations and consumers. Accordingly, it is recommended that global marketers use this platform as a way to communicate with their customers and project ideas into their minds while also gaining essential feedback, but not to rely on it as the sole form of communication or exchange between customers and the organisation. Moreover, organizations should be sensitive towards privacy issues of customers and refrain from the use of cookies without explicit permission from their customers. They should rely upon customer feedback, previous purchase information, and comments that the customer willingly provides regarding his/her purchasing preferences. Organisations should refrain from using pop-up advertisements and target the customer in a more discreet manner such as when he/she clicks upon a certain relevant page or through personal email or social media platforms (news popping up in newsfeed on Facebook). Other forms of marketing such as radio, television, and personal contact should also be used in order to be able to facilitate and attract all types of customers instead of limiting the market to only a particular group of customers. Conclusion: The paper discusses how the evolving definition of marketing has resulted in the need to use technology to support marketing practices. It has established that there are various advantages associated with using online marketing which include convenience, accessibility, and the amalgamation of essential information for both customer and marketer. However, the paper has also pointed out that there are certain disadvantages to the use of online marketing and reasons why it cannot take over the concept of a traditional marketplace. References Burton, D. (2001) â€Å"Critical Marketing Theory: The Blueprint†. European Journal of Marketing. Vol. 35 5/6 pp. 742-743 Fuat, A. (1997). â€Å"From segmentation to fragmentation: markets and marketing strategy in the postmodern era.† European Journal of Marketing. Vol.31(3-4) pp.183-185. Golding (2000) â€Å"Forthcoming Features: Information and Communications Technologies and the Sociology of the Future† Sociology. Vol 34 (1). Gummesson, E. (2002) â€Å"Practical value of adequate marketing management theory† European Journal of Marketing .Volume 36 (3) pp.325-349 Hunt, D. (1994) â€Å"On Rethinking Marketing: Our Discipline, Our Practice, Our Methods† European Journal of Marketing Vol. 28(3) pp. 13-25. Kotler, P. (1972) â€Å"A Generic Concept of Marketing†, Journal of Marketing. Vol. 36. pp. 46-54 Kurzbard, G. & Soldow, G. (2007) â€Å"Towards a Parametric Definition of Marketing† European Journal of Marketing. Vol. 21 (1) pp. 37-47 Philip, E. (2000) â€Å"Strategy the End to the Endgame?†(impact of Internet economy on strategy). Journal of Business Strategy. Vol.21 (6) p 12 Pines J., Peppers, D., & Rogers, M. (1995) â€Å"Do You Want to Keep Your Customers Forever?† Harvard Business Review. pp. 105-114 Pires, G., Stanton, J. & Rita, P. (2006) â€Å"The Internet, Consumer Empowerment, and Marketing Strategies†. European Journal of Marketing. Vol. 40 9/10 pp. 936-949 Rossiter J. (2001) â€Å"What is marketing knowledgeStage 1: Forms of marketing knowledge†. Marketing Theory. Vol. 1 pp. 9-26 Woodall, T. (2001). â€Å"The Epistobabble Kid Rides Again: A Stephen Brown (Selective) Retrospective.† Marketing Review. Vol. 2 (2) pp.147.

Discrimination in the Emergency Department

There is discrimination in the emergency department because of the need for health care workers to implement standards in determining the extent of condition of patients brought to the emergency department for treatment for purposes of prioritization. It is in the process of screening the emergency of patients brought or seeking treatment in the department that discrimination occurs, through the ineffective or limited application of objectives and professional standards during the screening, flawed or baseless screening results, and weak prioritization decisions.Discrimination in the emergency department could occur on the part of individual health care workers or due to the policies implemented by the emergency department. As such, the solution could require institution-wide effort in ensuring the implementation of sound policies for the emergency department together with an anti-discrimination culture encompassing the professional practice and actions of individual emergency health care workers. An emergency pertains to the any critical situation or life-threatening condition.Since the definition is broad, it allows health care workers in the emergency department room to exercise judgment in deciding what scenarios comprise an emergency. Common criteria applied in determining an emergency include unconscious patients rushed to the hospital, potential stroke victims, patients identified to have suffered serious blood loss, or patients with broken bones especially if this involves the spinal column. (National Health Service, 2007)When the emergency department faces one or more of these criteria, together with other similar intervening factors, especially when many cases are received, the people in charge of the emergency department have to make decisions on a number of issues. The wide-range of allowance for personal judgment of health care professionals in the emergency department (Aberegg, Arkes & Terry, 2006) together with the need to make decisions with lim ited time requiring screening skills and experience as well as the implementation of objective professional standards (Gulland, 2003) opens room for biases and subjectivity.First decision is on whether the cases taken singly comprise an emergency (Aberegg, Arkes & Terry, 2006). If so, then the case is considered for emergency action. If not, then the case is referred to the appropriate department. However, the determination of whether the cases constitutes an emergency should be made using professional standards to prevent the intervention of discriminatory practices such as considering a case as an emergency not because it constitutes a life threatening situations but because of biases against one case relative to the other cases (Gulland, 2003).Second decision is the prioritization of all the cases determined as emergencies, brought to the emergency department at one time or in a given period (Aberegg, Arkes & Terry, 2006). The emergency department operates 24/7 so that personnel work on a shift basis resulting to a minimum number of personnel on standby at one time.The number of personnel on standby depends on the trends in emergency cases based on the experience of the hospital and expected periods of the occurrence of emergencies such as forest fires and heat waves during the summer. With limited personnel, mounting cases can make prioritization difficult especially when cases are comparable in terms of the extent of seriousness of the health care need (Gulland, 2003). In these situations, prioritization is a necessity but decisions have requires justification.During decision-making, discrimination could occur such as when white patients are prioritized over a black patient regardless of the extent of the life-threatening condition or younger patients are prioritized over geriatric patients even if the older patients require more immediate treatment and the availability of health care professionals in the emergency department allows the prioritization of the geriatric patient.Third related decision is the action to be taken on the case, such as immediate treatment of the patient, referral of the patient to the health care personnel suited in handling the particular case, denial of treatment for certain reasons, referral of the patient for transfer to another health care facility, and other case-based actions (Aberegg, Arkes & Terry, 2006). Even if prioritization decisions are justifiable, action or implementation relating to the decision could involve discrimination such as when better service is extended to specific patients relative to other patients involved in comparable emergencies.Overall, discrimination in the emergency department could include biases based on race or ethnicity, gender, age, economic status, or other views expressed in the three areas of decision-making previously discussed. This means that discrimination in the emergency department is multi-faceted. In addition, the degree of intervention of discrimination v aries. The intervention of discrimination in the emergency department, from the perspective of emergency health care workers, could include either or both personal and professional bias.Personal bias refers to subjective opinion of a person as against the patient or the circumstances of the case that could affect screening and intervention judgments. Professional bias pertains to the views of the health care workers regarding the condition of the patient, the emergencies, the intervention, and the role they play in this specific situation based on the knowledge and experience of the professional. Both could overlap and operate in creating discrimination in the emergency department. (Gulland, 2003; Aberegg, Arkes & Terry, 2006)Based on the manifestations and causes of discrimination in the emergency department, a number of solutions become apparent. One is the efficient organization of the emergency department in anticipation of life threatening cases at any time. (Gulland, 2003) Sin ce the number of available staff and the level of preparedness of the emergency department determines the creation of opportunities for discrimination since only a small number of emergency cases brought to the emergency department can be addressed.Another solution is the development and continuous enhancement of the operational infrastructures of the emergency department including policies and guidelines in compliance with legal and professional standards, flexible budget and personnel allocation to the department, sound human resource management strategies, organizational culture grounded on objectivity, and other necessities in supporting the high level of preparedness and efficiency of the emergency department (â€Å"Interpretive Guidelines,† 2005).This solution also works in limiting the opportunities for discriminatory action in the emergency department. Still another solution is the application of training and development programs in compliance with the principle of co ntinuous learning. This means that health care workers assigned to the emergency department undergo continuous learning programs to update their knowledge and skills to be able to accommodate developments in professional practice as well as emerging issues arising in professional practice in the emergency department.(Gulland, 2003)When this happens, the likelihood of discrimination lessens because updated information supports the achievement of more objective professional judgments or decisions on issues and challenges faced by the emergency department. Although the emergency department involves a wide-room for judgment and decision-making on the part of health care workers in the emergency department as well as poor support infrastructural support and organizing inefficiencies, which create situations that give rise to discrimination, the causes of discrimination in the emergency department are preventable by addressing these causes.